Another company has signed on for the upcoming zombie melee RPG.
Techland’s Dead Island has already generated plenty of buzz, and it will likely get an even bigger promotional push now that it’s picked up a second publisher. Deep Silver and Square Enix have announced that they’ll be partnering to distribute the game in North and South America, apparently because Square Enix has a bit more mainstream experience.
“Square Enix’s impressive distribution and marketing capabilities, combined with their proven success with launching top-notch AAA titles, makes them the absolute best partner for Dead Island,” said Deep Silver COO Geoff Mulligan. “We’re thrilled to be partnering with their dedicated and talented team and look forward to collaborating with them in order to bring Dead Island to gamers.
“Dead Island is a truly extraordinary title and we couldn’t be more excited about leveraging our unified Square Enix resources in bringing it to audiences in the Americas,” added Square CEO Mike Fischer.
While the new partnership might seem odd, it could indicate that the market for Dead Island is larger than Deep Silver originally expected. If that’s the case, then that first trailer did its job even if it wasn’t representative of gameplay.