The bottom line is better than it was in 2010, but the company still posted massive losses for the financial year that ended on March 31.
According to EA's latest financial report, the publisher lost $276 million during the 2011 fiscal year. That’s obviously a major problem for the video game behemoth, although it is better than the $677 million they lost in fiscal 2010. A strong fourth quarter helped boost EA's bottom line, as successful releases like Dead Space 2, Crysis 2, and Dragon Age II all reportedly shipped over two million units to retailers.
The company is hoping that Battlefield 3 will be their biggest hit this year, and says that pre-orders are already up 700% over Battlefield: Bad Company 2. However, EA Games President Frank Gibeau says the company knows it won’t be easy.
“We know we have a big competitor,” said Gibeau. “But head-to-head with Call of Duty in Q3, we have the superior game engine, a superior development studio, and a flat out superior game. Our goal is to significantly gain share in the huge FPS category and to put the other team on defense.”
EA will also continue to develop its digital games portfolio, where iOS business and the Playfish social game site showed 100 percent growth in the fourth quarter of the year.