Avalanche Studios' head Christofer Sundberg believes the secondhand market is the result of developers creating games that are shorter and—consequently—unable for them to be replayed.
Speaking with Edge Online today, the Just Cause creator and chief creative officer acknowledges Just Cause 2 begets “hundreds of thousands” of players each day. He also says games with short gameplay usually get traded in.
When asked about his reasons why the topic of secondhand games is a sensitive issue amongst players during E3, Sundberg responded: “I’m sure it’s been an issue but that’s because games have been too short. I mean when you can play a game through from eight to ten hours, I would return the game too, because there’s no reason for players to play it again.”
Sundberg also describes Just Cause as an example of preserving enough interest for players to keep a game. He says he hardly finds any copies of Just Cause within the used game boxes.
During Sony’s E3 press conference last week, Avalanche confirmed they would be working on Mad Max, with Warner Bros. publishing the game.