While North American gamers only had access to Senran Kagura Burst on the Nintendo E-Shop, European players are seeing a physical release. With this comes promotion; and in Senran Kagura's situation, it's pretty darn hilarious.
In an effort to make the series known to Europe, a commercial was made. The commercial sees a man walking into his local EB Games store, and slowly walking up to the cash register. He then tries to mumble that he wants Senran Kagura Burst, but the retailer pretends not to hear him till he yells it out. At this point, everyone in the room is shocked. In a word, it's brilliant.