Ubisoft has begun promoting Watch Dogs in Canada, starting with a small area on the campus of Toronto's Ryerson University. A big compartment with the words 'Watch Dogs' written in white spray paint had university students flocking to see what was going on.
The promotion actually involves a reward system made through the Watch Dogs Android and iPhone app. By using the app on the compartment, users are entered to win various prizes including headsets and other gear.
There also will be more promotions than just today, so be sure to check your Watch Dogs app regularly.
Speaking of the app, you can pick it up here for your Android.
Watch Dogs comes out worldwide on May 27th for PC, PlayStation 3, PlayStation 4, Xbox 360 and Xbox One. There is also a Wii U version, but its release date has yet to be released.