Nintendo is trying to make nice with YouTubers by launching an affiliate program to share the revenue on the streaming site. It was announced through Twitter, but only in Japanese, but it was translated.
.@Nintendo is planning a YouTube affiliate program to split advertising proceeds with video creators.
— Cheesemeister (@Cheesemeister3k) May 27, 2014
Nintendo faced a lot of criticism last year when they started placing their ads on YouTube videos using their intellectual properties. This caused some issues within the YouTube community because the Big N essentially cut into the profits they’d normally make on ads.
We’ve reached out to Nintendo about their new direction, and we're waiting on their response.