The new video, set to Go! by The Chemical Brother, depicts the life of a PlayStation fan as he goes about his everyday life. As he dances through his house, many references to key Sony franchises and many other series are scattered around his house. From the dancing Destiny characters to Call of Duty references, it is clear Sony wants to build a culture around the PlayStation brand.
Adam Grant – Group Marketing Manager for Sony said in a post on the PlayStation blog that “The video celebrates all of the incredible experiences available on PS4 that make every Player’s life wonderful, offering a glimpse at just some of the innovative features and exclusive blockbuster games on offer – from Share Play and PlayStation VR, to massive PlayStation console exclusives like Uncharted 4, Street Fighter V and No Man’s Sky.”
It is a well-produced ad and a fun way to spend a few minutes on YouTube. Give it a watch and let us know what you think.