LONDON, March 31, 2016 (GLOBE NEWSWIRE) — Reuters, the world’s largest international multimedia news provider, announced today that Red Bull Media House will make a special collection of its sports and lifestyle content available to all users of Reuters Media Express. Digital publishers that are not currently Reuters subscribers can enjoy unlimited access to this content, plus up to ten free, ready-to-publish news items per month by registering with Reuters Media Express.
Reuters Media Express is the premier platform that delivers thousands of stories per day to over 3,000 publishers in broadcast, digital, and print. These clients, who depend on Reuters for access to coverage of global sporting and news events, will now be able to choose from a curated selection of the best content from Red Bull Media House.
Red Bull Media House is known for its inspiring and engaging content made to the highest production values. The multi-platform media company tells stories about captivating people and their groundbreaking ideas in subjects ranging from adventure, action sports, gaming to music and entertainment.
In the next year, Red Bull Media House will take fans to the front lines of mountain biking (such as UCI MTB World Cup Tour, Crankworx), motorsports (FIA World Rally Championships, Global Rally Cross, Air Racing, Moto GP, Dakar Rally), winter sports (such as Burton U.S. Open, FIS World Cup skiing), skateboarding, cliff diving, beach volleyball and surfing events, but also break dancing, music, arts and more. Expect inspiring and “beyond the headline” stories from prominent figures around the world like French WRC champion Sébastien Ogier, American skier Lindsey Vonn, Scottish BMX pro Kriss Kyle, US golfers Rickie Fowler and Lexi Thompson and Japanese snowboarding champ Yuki Kadono.
Robert Schack, Global Head of Sports and Strategic Projects for Reuters, said, “This is an exciting agreement for us because demand for action sports content continues to rise, yet many publishers lack the time or resources to produce or license it themselves. We’re delighted to be able to bring our customers the unique coverage in both sports and lifestyle that only Red Bull Media House can produce.”
Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world’s media organizations, and directly to consumers at Reuters.com and Reuters TV.
Red Bull Media House
Red Bull Media House is a multi-platform media company with a focus on sports, music, and lifestyle, offering a wide range of premium and compelling content. Around the world people are actively engaged with the content through the media company’s social channels and on a wide range of platforms including RedBull.com, Red Bull TV and The Red Bulletin. In addition, content is accessible and can be licensed for third party media through the Red Bull Content Pool.
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