Halfbrick Ends iDreamsky Partnership, Seeks New Licensing and Distribution Partners in China

BRISBANE, Australia–(BUSINESS WIRE)–Halfbrick Studios, creator of Fruit Ninja™, Jetpack Joyride™ and worldwide smash hit Dan The Man, is terminating its distribution agreement with iDreamsky Technology LTD (NASDAQ: DSKY). iDreamsky had the exclusive rights to distribute a suite of Halfbrick games in the greater China region, including Fruit Ninja™.

The regional distribution agreement, in place since March 2014, enabled iDreamsky to produce and distribute a Chinese language version of Halfbrick’s hit mobile game Fruit Ninja in the China market through its channels and partnerships.

The termination will take effect from December 20, 2016, and all licensed content will be transferred to Halfbrick, who will appoint a new operator to continue building the Fruit Ninja brand in China.

Halfbrick is assessing several offers and opening up expressions of interest from other operators in the region. In addition to the original free-to-play mobile game, a new Fruit Ninja IP currently in development will form the basis of any new distribution deals.

“We are looking for a partner that can provide greater transparency in terms of reporting and accountability,” said Halfbrick CEO Shainiel Deo. “We are keen to find partners who share our vision for the future of the Fruit Ninja brand and look forward to hearing from them.”