Since launch, the Nintendo Switch has been the hot item to pick up. Despite the rather limited game selection, Nintendo (NTDOY 43,21 +1,16 +2,76%) has managed to move more than 2.4 Million units since launch. According to SuperData Research, this trend will continue throughout the year. They are projecting Nintendo to sell close to 7.2 Million units before 2017 is done.
This is a big move for Nintendo and a great step in reassuring investors that they are back at the forefront of the gaming discussion. While the Nintendo Switch may not be the most powerful console on the market, the simple fact it can be used at home or on the go makes it the ideal system for today’s internet connected, mobile lifestyle.
According to Joost van Dreunen, CEO of SuperData Research this performance shows many things about the future of Nintendo and the Switch Console. Firstly he outlines that “ Nintendo is performing above expectations, which suggests that, at least for now, it is well on its way to restore investor confidence.” He goes on to state that “The current slate of upcoming titles is also looking strong, and we expect Mario Kart 8 Deluxe (late April) and Splatoon 2 (July) to do well over the summer period.”
The Nintendo Switch brings back the feeling of wonder that has not been seen in gaming for a while now. With a selection of titles aimed at the nostalgia market such as ToeJam and Earl: Back in the Groove, Sonic Mania, and Super Mario Odyssey, it has all the potential to keep this momentum moving forward into the summer.
The real question going for 2017 is if Nintendo can keep this level of excitement and the desirability of the console strong going into the holiday season. It is easy to quickly capture the hearts and minds with a new exciting product, it is another thing to keep those people using it and enjoying it. It will be up to Nintendo to keep the flow of games going, build the online infrastructure, and ensure no system issues plague the system going forward. The Nintendo Switch Launched in March of 2017 and is currently for sale worldwide at a price point of $299.99USD/$399.99CAD.