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Blizzard Entertainment

Blizzard Entertainment, Inc. is an American company that develops video games, it is based in Irvine, California, and is a division of American company Activision Blizzard.

Latest Blizzard Entertainment News
Activision Blizzard Further Accelerates Global Growth Strategy with Launch of New Consumer Products Division

Activision Blizzard Further Accelerates Global Growth Strategy with Launch of New Consumer Products Division

Names Veteran Mattel and Disney Executive Tim Kilpin Division CEO and President SANTA MONICA, Calif.--(BUSINESS WIRE)--Activision Blizzard, Inc. (NASDAQ: ATVI) today announced the launch of a newly created Consumer Products division and the appointment of veteran Mattel and Disney executive Tim Kilpin as its CEO and president. The new division will further accelerate Activision Blizzard’s global growth strategy by leveraging its iconic content and creating new ways for audiences to connect with the Company’s franchises and characters. “Inspiring play, competition, and community underpins everything we do, and giving audiences new ways to experience our franchises is core to this commitment,” said Activision Blizzard Chief Executive Officer Bobby Kotick. “Under Tim’s leadership, we will elevate our consumer product offerings to the same level of exceptional quality as our games and transform the ways audiences connect with the characters they love in their everyday lives.” The launch of the new Consumer Products division is another strategic pillar in Activision Blizzard’s expansion of the platforms through which it offers its compelling franchises to audiences, including interactive content, television and film, competitive gaming and mobile. “Activision Blizzard is a global entertainment powerhouse, and its combination of iconic franchises and massive audience reach offers incredible opportunities for retailers and partners,” said Kilpin. “I’m excited to lead this newly-formed division and join Activision Blizzard’s already incredibly talented consumer products team in delivering powerful new partnerships and even more touchpoints to audiences.” In his new role, Kilpin will lead the development of innovative consumer products to expand and deepen audience engagement with Activision Blizzard’s iconic franchises through long-term retail partnerships, high-quality products and all new consumer experiences. Activision Publishing, Blizzard Entertainment and King Digital’s talented consumer product teams will join Kilpin in the new division. Most recently, Kilpin served as Mattel’s president and chief commercial officer, overseeing the company’s sales and marketing functions across all regions. Previously, he served as executive vice president for Mattel’s Boys and Girls Division, leading global brand strategy, marketing, product design and development, consumer products and content development for the company’s iconic brands, including Barbie, Hot Wheels and Monster High. Prior to that, Kilpin was executive vice president of franchise management for The Walt Disney Company, where he oversaw global cross-category franchise plans for Disney Princess, Winnie the Pooh, Mickey Mouse and Pixar properties. About Activision Blizzard Activision Blizzard, Inc., a member of the S&P 500, is the world's most successful standalone interactive entertainment company. We delight nearly 500 million monthly active users around the world through franchises including Activision's Call of Duty®, Destiny and Skylanders®, Blizzard Entertainment's World of Warcraft®, Overwatch®, Hearthstone®: Heroes of Warcraft™, Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy Crush™, Pet Rescue™ and Farm Heroes™. The company is one of the Fortune "100 Best Companies To Work For®". Headquartered in Santa Monica, California, Activision Blizzard has operations throughout the world, and its games are played in 196 countries. More information about Activision Blizzard and its products can be found on the company's website, www.activisionblizzard.com. Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Blizzard’s expectations, plans, intentions or strategies regarding the future, including statements about the company’s Consumer Products division, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Blizzard’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Blizzard as of the date of this release, and the company does not assume any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations. Contacts Activision Blizzard, Inc.Mary OsakoSr. Vice President, Global Communications424-322-5166Mary.Osako@activision.com
Elon Musk Talks Video Games that Help him De-Stress

Elon Musk Talks Video Games that Help him De-Stress

In a recent Elon Musk interview by Sam Altman for Y Combinator, the conversation somehow found its way to the world of video games....
The Frightening Future of DLC 4

The Frightening Future of DLC

The NPD Group recently released an infographic that details the amount of money spent by gamers of downloadable content (DLC).The information presented here exactly...
Overwatch’s November Updates Embrace Change

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StarCraft ProLeague Shuts Down After 14 Season Run

StarCraft ProLeague Shuts Down After 14 Season Run

The StarCraft ProLeague was a cornerstone of the StarCraft eSports scene. Originally launched in March 2003, the league saw over a decade of matches,...
Overwatch’s Halloween Terror Is A Ghoulish Gas 1

Overwatch’s Halloween Terror Is A Ghoulish Gas

Blizzard garnered a bit of ill will with their inaugural Overwatch's Summer Games event. While the themed outfits and Lucioball mode definitely went over...
Overwatch Halloween Terror Update Launches 1

Overwatch Halloween Terror Update Launches

Earlier today, we reported on a variety of leaks that suggested Overwatch would receive a Halloween update this afternoon. This turned out to be...
Overwatch Halloween Update May Be Coming Today, Leak Reveals

Overwatch Halloween Update May Be Coming Today, Leak Reveals

This past week has faced a lot of exciting leaks for Overwatch fans. First, a supposed image of Overwatch's upcoming hero, Sombra, hit the...
Blizzard Moves Away From Battle.Net

Blizzard Moves Away From Battle.Net

Blizzard announced a major change to their online services today. Going forward, Battle.Net is being phased out. It will be simply referred to as...
Blizzard Veteran Chris Metzen Announces Retirement

Blizzard Veteran Chris Metzen Announces Retirement

It's safe to say that Blizzard's Chris Metzen is one of the giants of the video gaming world. Serving as Senior VP of Story...
World of Warcraft: Legion (PC) Review 12

World of Warcraft: Legion (PC) Review

Please note: The information and experiences gathered for this review were done through a combination of beta testing and live realm gameplay. This is...
World of Warcraft: Legion Preview 4

A Quick Preview Of World of Warcraft's Sixth Expansion Legion

We are just a week away from the release of World of Warcraft’s sixth expansion, entitled Legion. In this preview we will take a...