Marketing

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VP Of Sales And Marketing, Scott Moffitt, Leaves Nintendo

VP Of Sales And Marketing, Scott Moffitt, Leaves Nintendo

If there's one thing Nintendo has never had a problem with, it's been marketing. For the most part, all they have to do is say "Mario," or "Zelda" and fans immediately decided they...
Publishers Need To Stop Hyping Games Too Early - 2015-06-01 08:30:47

Publishers Need To Stop Hyping Games Too Early

Right now, most RPG fans are still hip deep in the colossal story that is The Witcher III. It’s an absolutely fantastic narrative experience, and gamers have every right to be...
Hype Matters More Than Review Scores - 2015-03-05 12:40:20

Hype Matters More Than Review Scores

Gaming—as with any medium—changes enormously once it becomes a mainstream entertainment. What once was the province of a few enthusiasts with very strict demands and high expectations becomes a commercial force...
Booth babes ineffective marketing strategy according to recent test

Booth babes ineffective marketing strategy according to recent test

Often used simply as a lazy marketing tool during events, a recent test has proved booth babes are quite ineffective compared to regular staff when it comes to promotion. The test was...
Eric Hirshberg breaks down the Modern Warfare 3 marketing crisis - 2011-05-19 16:03:04

Eric Hirshberg breaks down the Modern Warfare 3 marketing crisis

The Activision Publishing boss says that publishers need to be able to adapt to any situation.   Activision Publishing CEO Eric Hirshberg knows a thing or two about marketing – before joining Activision,...
Oddworld creator says EA "sabotaged" Stranger's Wrath

Oddworld creator says EA “sabotaged” Stranger’s Wrath

Lorne Lanning believes that a lack of marketing support ultimately doomed Oddworld: Stranger's Wrath when it was released in 2005. Oddworld creator Lorne Lanning knows a lot about the importance of marketing....
Potatoes: A Portal 2 ARG 1

Potatoes: A Portal 2 ARG

Valve has hidden a number of Portal clues in a number of non-Portal games on Steam. An alternate reality game is essentially an Internet scavenger hunt used to generate community interest...