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Fire Emblem Heroes Review - They're Still Learning

Fire Emblem Heroes Review - They're Still Learning

Mobile games are a particularly different beast in comparison to their more traditional big budget counterparts. The screen is significantly smaller than even the...
Lords Of The Fallen Becomes A Pocket-Sized Souls-Like

Lords Of The Fallen Becomes A Pocket-Sized Souls-Like

Mobile seems to be becoming more and more of a legitimate platform. In only a few months we've seen Final Fantasy, Super Mario and even Fire...
More Mobile Games To Come From Nintendo

Expect More Mobile Games from Nintendo

Fans of mobile gaming will be happy to hear that Nintendo has designs to launch a steady stream of mobile games in the years...
Mobile Games Generated More Than $40 Billion in 2016

Mobile Games Generated More Than $40 Billion in 2016

First ever joint look at mobile, mobile VR and VR markets by SuperData Research and Unity Technologies shows the category equaling that of global box office sales during that time NEW YORK--(BUSINESS WIRE)--#VR--The mobile games market generated $40.6 billion in worldwide revenue in 2016 – a sum equivalent to all global box office sales during the same time period – and grew 18% over the year before. Mobile games now account for half of the entire global digital games market. That’s according to a report, “Can’t Stop, Won’t Stop: The 2016 Mobile Games Market” issued today by SuperData Research, the leading provider of marketing intelligence for the playable media and digital gaming industry, and Unity Technologies, the leading platform for creating games and experiences in 2D, 3D, VR and AR. The analysis, which examines the combined mobile, mobile VR and VR markets, is the first to be issued jointly by the two companies and is based upon data from both. “The sustained growth of the global mobile games market is helping to legitimize games in the traditional media landscape,” says Stephanie Llamas, VP of Research and Strategy of SuperData Research. “The size of the market is also attracting the leading players in the gaming market, as can be seen with Activision’s Blizzard deal to buy King and Tencent acquiring Supercell.” According to the analysis by SuperData Research and Unity, Asia represents the largest mobile games market in the world, producing $24.8 billion in revenue in 2016, while North America and Europe generated $6.9 billion and $5.7 billion respectively. The ever growing US mobile market also represents a tremendous opportunity for marketers, as now Americans play mobile games more often than they watch Netflix, Hulu, or YouTube. Americans spent 5% more year over year on mobile games in 2016, and that number will continue to rise. “Players are installing more apps than ever and are more engaged with mobile games than TV and online videos,” shared John Cheng, General Manager of Unity Analytics. “They play six days a week and watch content only five. It’s been phenomenal to watch engagement on the different mobile and VR platforms grow, and that trend will continue to increase in the foreseeable future.” From Q1 to Q4, the time spent on mobile games grew by 12% on iOS and 9% on Android respectively, with gamers averaging almost 30 minutes of play time each day. As consumers continue to spend more time playing on mobile devices, the companies expect mobile gaming will continue to make strides towards the mainstream, giving marketers and developers an even greater opportunity to monetize this trend. Additional findings from the report include: 58% of mobile gamers play puzzle games, compared to 40% who play action games and 26% who play simulation games. Puzzle games don’t require high-level graphics and are ripe for on-the-go play. However, action games represent 30% of the share of game installs by genre, while puzzle games represent 14%. Unlike puzzle games, action games are quick to play through, and retain players at 70% the rate that puzzle games do. The U.S. is the only country with more players on iOS than Android. Android gamers represent 78% of the global market, but iOS continues to yield higher spending overall. In the U.S., developers made on average 45% more on a player using iOS over Android, but in China, Android players were worth eight times more than iOS. Indonesia tripled its potential for advertisers, seeing a 192% increase in installs in 2016. Spenders also play 84% more than the average Indian player, creating an undeniable opportunity for developers. Users engaged with VR more often than they did with games, movie, or TV. Mobile VR users engaged in 48 sessions per month, while PC/console users engaged in 36 sessions per month. Total VR revenue in 2016 was $1.8B, with 6.3 million devices sold. Samsung Gear VR came out as the leader with 4.5M devices sold due to a low barrier to entry as compared to high-price competitors like Oculus. For more information about SuperData Research, please visit www.superdataresearch.com. Additionally, please visit http://unity3d.com for more information about Unity Technologies. A copy of the full report is available here. About SuperData Founded by veteran games industry researchers, SuperData is the world’s leading provider of market intelligence covering the global markets for free-to-play games, digital console, mobile, PC, streaming media, eSports, and virtual reality. Using digital point-of-sale data received from publishers, developers and payment service providers, SuperData’s analyses are based on the monthly spending of over 78 million paying online gamers worldwide, in combination with qualitative consumer insights. SuperData helps its customers understand what people play, connect to, watch, and spend on. www.superdataresearch.com About Unity Technologies Unity Technologies is the creator of flexible and high-performance end-to-end development platform used to create rich interactive 2D, 3D, VR and AR experiences. Unity’s powerful graphics engine and full-featured editor serve as the foundation to develop beautiful games or apps and easily bring them to multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems. Unity also offers solutions and services for creating games, boosting productivity, and connecting with audiences including Unity Ads, Unity Analytics, Unity Asset Store, Unity Cloud Build, Unity Collaborate, Unity Connect and Unity Certification. Unity Technologies serves millions of registered developers including large publishers, indie studios, students and hobbyists around the globe. For more information, visit: http://unity3d.com to see the latest games and experiences created in Unity, go to: http://madewith.unity.com. Contacts Daddi Brand Communications for SuperData ResearchBill Daddi, 646-370-1341Bill@DaddiBrand.com917-620-3717orAlight Public Relations for Unity TechnologiesMelissa Sheridan, 415-609-6875melissa@alightpr.com
Super Mario Run Will Legitimize Mobile Gaming

Super Mario Run Will Legitimize Mobile Gaming

The incredible story of Xbox 360’s XBLA network can be seen as an allegory for what might happen to mobile gaming with the launch...
In defense of Mobile Games

In defense of Mobile Games

The presence of mobile games is something everyone with a smartphone has to accept at some point. Whether you’re looking at the Google Play...
C&C Creator's War Commander: Rogue Assault Available Now

C and C Creator's War Commander: Rogue Assault Available Now

A new mobile game is landing from KIXEYE, and this one features an industry veteran at the forefront. Command & Conquer series creator Louis...
Super Mario Run Hits iPhone & iPad Dec 15th, Features One-Time Payment

Nintendo Shares Dive by 5% After Launch of Super Mario Run

Super Mario Run, Nintendo’s first official mobile game, was released only yesterday, but the company’s shares have already suffered from a significant drop since...
Atari: Battling for the Mobile Market 4

Atari: Battling for the Mobile Market

Atari isn’t exactly a small indie outfit pumping out a few titles on Steam Early Access. The company is essentially responsible for creating the...
Square Enix To Focus on Mobile Market, Calls Western Console Market "Increasingly Competitive"

Square Enix To Focus on Mobile, Concerned about Western Market

According to a recent financial report published by Square Enix, the publisher has concerns that the West's console market is too difficult to break into.According...
Vivendi Control Over Ubisoft Grows With New 24.1% Stake

Vivendi Control Over Ubisoft Grows With New 24.1% Stake

Rumours have been mounting for the past couple months about a potential Vivendi takeover of the French gaming giant Ubisoft. While Ubisoft itself gained...
Moto Z (Hardware) Review

Moto Z (Hardware) Review

In the year of 2016, we have seen a plethora of amazing (and somewhat lackluster) high-end smartphones hit the market. Among these incredible releases...