Enjoy a better life with Sarif Industries in Deus Ex: Human Revolution

  • Eric Weiss | 
    Apr 15, 2011

Square Enix plays it straight with the latest trailer for the upcoming thriller.


OK, I guess I’m curious. Sarif Industries is the corporate bad guy in the upcoming Deus Ex: Human Revolution, but they do have a legitimate front and it looks like they’ve come up with some impressive medical breakthroughs. The new live-action commercial from Sarif (or perhaps from Square Enix) showcases the company’s biological augmentations, and it’s so ‘normal’ that it makes you wonder why things are going wrong. The whole premise is just a bit unnerving, although that might be because we’ll actually be using optical implants to send pictures once Apple figures out how to market the technology.

The new video is below. You can find out more about Sarif Industries – or even experiment with augmentation using a webcam – at SarifIndustries.com and sarifindustries.com/experienceaugmentation. Deus Ex: Human Revolution is scheduled for release in August.

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