Take-Two Interactive CEO Strauss Zelnick had nothing but good news for gamers today at the Cowen & Company Analyst Conference when he discussed 2K’s highly selective release strategy and announced a steady future for many of 2K’s key franchises, including Grand Theft Auto, Borderlands, NBA, Red Dead Redemption, and BioShock.
He started with a discussion about 2K’s release schedule, emphasizing quality over quantity.
“The risk [of releasing multiple games] is that you end up just bulking up your release schedule, and that isn’t really what consumers want. Consumers want better, not more,” he said. “So our selective approach which we’ve taken since ’07 I think has paid off. Now, we have gotten more by taking that approach; we’ve launched one new successful franchise ever year, and I would like to keep doing that particularly because I talk about permanent franchise, but not everything is going to be a permanent franchise.”
He pointed to GTA, Borderlands, and Red Dead in particular, saying that “it seems obvious that Red Dead is a permanent franchise.”
Zelnick later spoke of the BioShock franchise, claiming that there’s still more to explore with the franchise and that BioShock “is important and something that we’re focused on; something 2K Marin will be responsible for shepherding going forward.”
No further details about whether or not these games are currently in development were revealed, but it’s safe to assume that eventual installments to both franchises are forthcoming and have probably been discussed within Rockstar and 2K Marin respectively. Here’s hoping we learn more about both franchises soon.
