Everyone knows the song Call me Maybe by Singer Carly Rae Jepsen. It seems she has unleashed a new video for the song Run Away With Me, only this time the music video is interactive.
Taking ques from interactive storytelling, the new video from Carly Rae Jepsen allows the watcher to interact with how the video unfolds. Choosing a selection by clicking on the emoticon that best fits the story you want to tell.
Utilizing Interlude technology, the music video takes watchers on the story they want to watch, allowing them to change things on every viewing. Interlude worked with Interscope and Carly Rae Jepsen to recreate the music video Run Away with Me to be interactive. This is the first time Interlude has worked to recreate an existing video in an interactive format.
“Working with label and management partners to craft unique video experiences, Interlude is focused on creating new opportunities for artists and fans to engage,” said Brian Harris Frank, President, Interlude Music. “It’s early days, but this video is an example of the potential to dramatically change the dynamics of music videos. We are eager to be a part of the evolution of music industry and see some very interesting marketing opportunities through our platform.”
