If there’s one thing Nintendo has never had a problem with, it’s been marketing. For the most part, all they have to do is say “Mario,” or “Zelda” and fans immediately decided they want to purchase it. It should come as no surprise then that Nintendo’s Executive VP of Sales and Marketing, Scott Moffitt, has stepped down, with the position being phased out.
According to IGN, who received a statement from Nintendo, “Scott Moffitt, Executive Vice President of Sales and Marketing, has decided to leave Nintendo of America. In order to ensure a smooth transition, Scott will continue to work through the end of July.”
Nintendo won’t be abandoning their marketing altogether however, as they go on to add, “Nintendo has a strong group of seasoned leaders in place who will step in to assume the full responsibilities of the role on a permanent basis, with the objective of driving more collaboration and greater efficiencies across these groups and among the respective leaders.”
In the end, Nintendo is grateful to Moffitt, saying “We thank Scott for his years of service and wish him the best of luck in his future endeavors.”
The landscape of media is changing as we shift towards a fully digital era. It would seem Nintendo is starting to understand this; we saw it first with the liquidation of Nintendo Power and we continue to see it with Nintendo Directs.
With how far and wide news spreads organically through the internet, perhaps Nintendo is starting to understand how to capitalize on fans doing free marketing for them.