ZTE, makers of the Axon 7 mini, have announced an extension to the partnership they have with the RBC Canadian Open.
The extension solidifies the partnership to the end of 2019.
The partnership is another milestone in ZTE’s ongoing commitment to invest in Canada. This move is also a strategic one in the company’s effort to expand their global presence.
“The RBC Canadian Open is a major part of ZTE’s global sports partnership strategy, and provides us with broader reach in Canada and in regions around the world,” said Lixin Cheng, CEO of ZTE Mobile Devices and Chairman of ZTE North America. “Brand building relies on long-term and consistent investment, and we are thrilled to continue to showcase ZTE’s brand and devices at such a world-class event.”
Partnering with local sports teams, organizations and players in a strategic move that ZTE uses to build awareness of their brand. The company now has partnerships in Canada, the United States, Germany, Australia, Mexico and other regions. This allows ZTE to engage with fans in key markets worldwide.
“We are thrilled to extend our partnership with a strong global brand like ZTE,” said Laurence Applebaum, CEO of Golf Canada. “I’d like to thank them for their commitment to Canadian golf and for enhancing the championship experience at Canada’s National Open Championship.”
At the RBC Canadian Open, ZTE has set up the Grand X View tent. The structure is set up between the 6th green and 7th tee and demonstrates its latest products to attendants. There are also charging stations and daily giveaways for people at the open. New to this year’s Open, there is a custom-designed Player Walkway. The walkway gives fans a unique vantage to see their favourite golfers in person. There is a selfie mirror set up in front of the walkway.