Buffalo Wild Wings® Joins Forces with Call of Duty®: WWII to Offer Loyalty Members Exclusive 2XP Codes

Buffalo Wild Wings, Inc. (NASDAQ: BWLD) today announced a partnership
with video game publisher Activision ahead of the release of Call of
Duty®: WWII
on November 3. From October 24 through November
30, Buffalo Wild Wings’ Blazin’ Rewards® members can obtain and redeem codes for double Multiplayer experience points (2XP) in the new installment of the blockbuster Call
of Duty®
franchise.

 

To obtain digital codes, fans must be enrolled in Buffalo Wild Wings’
Blazin’ Rewards loyalty program. Once enrolled, fans can redeem 50
Blazin’ Rewards points for each 2XP code. When a fan completes their
redemption, they will receive an email with the code and instructions on
how to use in the game. Other terms and conditions apply.*

“We’re excited to give our Blazin’ Rewards loyalty members a virtual
boost as they play Call of Duty: WWII this November,” said Bob
Ruhland, vice president of marketing for Buffalo Wild Wings. “Our
international partnership with Activision reinforces our commitment to
rewarding our loyal and passionate Fans with more opportunities to
enhance their everyday experiences.”

Blazin’ Rewards
The Blazin’ Rewards loyalty program,
which rolled out nationally in June, rewards Fans for doing what they
love to do – eating wings, watching sports and hanging out with their
friends at Buffalo Wild Wings.

Wing-lovers can earn points for everyday dining at Buffalo Wild Wings
restaurants, while also accumulating bonus points for checking in and
frequent lunch visits. To join, download the Blazin’ Rewards® app (iOS,
Android),use an in-restaurant tablet, or register online by visiting www.blazinrewards.com.

To date, Buffalo Wild Wings has registered more than 3 million Blazin’
Rewards members across the United States.

Call of Duty®: WWII
Call of Duty®: WWII marks
a dramatic return to the franchise’s roots in an experience that
redefines World War II for a new gaming generation. Players will
traverse across Europe through strategic locations in a story of heroism
on a global scale. The Call of Duty®: WWII Multiplayer mode
delivers fast-paced, grounded action and new ways to connect, compete
and engage as a community.

About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded
in 1982 and headquartered in Minneapolis, is a growing owner, operator
and franchisor of Buffalo Wild Wings® restaurants featuring a variety of
boldly-flavored, made-to-order menu items including its namesake
Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu
specializes in 21 mouth-watering signature sauces and seasonings with
flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a
welcoming neighborhood atmosphere that includes an extensive multi-media
system for watching their favorite sporting events. Buffalo Wild Wings
is the recipient of hundreds of “Best Wings” and “Best Sports Bar”
awards from across the country. There are currently more than 1,230
Buffalo Wild Wings locations across the world.

To stay up-to-date on all the latest events and offers for sports fans
and wing lovers, follow Buffalo Wild Wings on FacebookTwitter
and Instagram and visit www.BuffaloWildWings.com.

* Offer available 10/24/17 – 11/30/17, or while supplies last. To
receive a Call of Duty: WWII 2XP code, consumer must be an eligible
Blazin’ Rewards member with sufficient points in the member’s account.
Redeem 50 Blazin’ Rewards points for each 2XP code. 2XP codes will be at
least 15 minutes of duration. Maximum awarded 2XP limited to 1 hour per
day per player, and 10 hours total per player account. Code will be
delivered to the email associated with your Blazin’ Rewards account.
Follow the instructions in the email to redeem. 2XP codes must be
redeemed by May 31, 2018. Redeeming 2XP requires Call of Duty®: WWII
game and subscription for applicable platform (sold separately).


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