In Conjunction with the Release of Transformers: The Last Knight
on 4K Ultra HD, Free Mobile App Lets Users Play as Popular BUMBLEBEE
App Created by Viacom NEXT using Apple® ARKit Technology
HOLLYWOOD, Calif.–Paramount Home Media Distribution today unveiled a free augmented
reality experience for iOS app users, coinciding with the release of Transformers:
The Last Knight on 4K Ultra HD. Created by Viacom’s VR team Viacom
NEXT using Apple ARKit technology, the app incorporates content from the
latest film in the blockbuster series, Transformers: The Last Knight.
The app overlays 3D graphics onto a user’s surrounding physical space,
designed as the virtual junkyard of protagonist Cade Yeager as seen in Transformers:
The Last Knight. Players control the actions of BUMBLEBEE, directing
his movement while hitting, blowing up and interacting with various
objects, which can be added to expand the interactive environment.
“This augmented reality experience gives fans the chance to interact
with the Transformers universe in a new and exciting way,” said
Howard Hsieh, Vice President, Worldwide Digital Business Development,
Paramount Home Media Distribution. “The Transformers films appeal
to a vast and diverse audience and we’re excited to give fans the
opportunity to get in the driver’s seat and take BUMBLEBEE for a ride.”
“With ARKit, we can seamlessly bridge virtual and physical worlds to
create immersive experiences that bring storytelling to life,” said
Chaki Ng, Senior Vice President of Viacom NEXT. “We’re thrilled to help
break this new ground at Paramount with the iconic Transformers
The experience is free to download from the App Store until February 20,
2018. Users can also order Transformers: The Last Knight on 4K
HDR through the app. The Transformers 5-movie Collection will
also be available on 4K HDR for purchase exclusively on iTunes
beginning November 21, 2017.
About Paramount Home Media Distribution
Paramount Home Media Distribution (PHMD) is part of Paramount Pictures
Corporation (PPC), a major global producer and distributor of filmed
entertainment. PPC is a unit of Viacom (NASDAQ: VIAB, VIA), home to
premier global media brands that create compelling television programs,
motion pictures, short-form content, apps, games, consumer products,
social media experiences and other entertainment content for audiences
in more than 180 countries. The PHMD division oversees PPC’s home
entertainment and transactional digital distribution activities
worldwide. The division is responsible for the sales, marketing and
distribution of home entertainment content on behalf of Paramount
Pictures, Paramount Animation, Paramount Television, Paramount Players,
MTV, Nickelodeon, Comedy Central and CBS and applicable licensing and
servicing of certain DreamWorks Animation titles. PHMD additionally
manages global licensing of studio content and transactional
distribution across worldwide digital distribution platforms including
online, mobile and portable devices and emerging technologies.
About Viacom NEXT
Viacom NEXT is working on the future of entertainment. We explore,
prototype and develop novel projects with our brands (which include MTV,
Nickelodeon, Comedy Central, Paramount Pictures and BET) and with
external partners including startups, academics (e.g., MIT, CMU, and
major NYC universities via the NYC Media Lab) as well as creators,
artists, and musicians. With a focus on Virtual Reality, we are making
room-scale interactive music experiences, narrative worlds, games, and
exploring live-action capture techniques. Visit us online at http://viacomnext.com.
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