HyperX’s First NBA 2K Sponsorship Underscores Endemic Gaming Brand
Commitment to NBA Gaming Community
FOUNTAIN VALLEY, Calif. & DALLAS–#CloudAlpha—HyperX®,
the gaming division of Kingston®
Technology Company, Inc., announced its first NBA 2K team
sponsorship, becoming the official gaming headset partner of the future
Dallas NBA 2K League team and the Dallas
Mavericks. HyperX will participate with the Dallas
Mavericks at NBA home games with in-arena activities including digital
signage, giveaways and concourse activities. The Dallas esports team is
the first professional NBA 2K League team to partner with HyperX, and
will announce the team’s identity with other NBA 2K teams later this
winter. With the inaugural NBA 2K draft and season to begin in spring of
2018, HyperX has taken the lead in the gaming market to co-develop
activities with the Mavericks in and around traditional sports and
esports gaming at the American Airlines Center.
“We see the NBA 2K League as a great way to provide entertainment value
and partnering with HyperX is a valuable part of our plan to build a
competitive NBA 2K League team,” said Mark
Cuban, owner of the Dallas Mavericks and the Dallas NBA
2K League team. “HyperX brings an abundance of experience in the gaming
community and will be a valuable partner both on and off the court
during esports tournaments and events.”
The Dallas 2K League team will participate in a range of activities with
HyperX, including branding on NBA 2K team jerseys, social activations,
testimonials and appearances at events, conventions, product launches
and custom video activities. HyperX and the team will share social media
activities including live streaming, product giveaways and other
promotional activities. As part of their daily activities, the team will
be using HyperX
gaming headsets, including the new Cloud Alpha gaming headset, to
practice for major tournaments and enjoy their favorite music, movies
The first HyperX concourse activation is planned for Saturday, Dec. 2,
during the Star Wars Day game between the Dallas Mavericks and the Los
Angeles Clippers at American Airlines Center in Dallas, Texas. NBA fans
will have the opportunity to try out HyperX gear and play NBA 2K18 or
Battlefront II games while using HyperX gaming headsets. As part of the
inaugural event with the Mavs, HyperX plans to extend special pricing
for its award-winning Cloud Stinger gaming headset. Details will be
available at the arena.
“HyperX is pleased and excited to partner with the Dallas Mavericks and
their esports team,” said Mark Leathem, general manager of HyperX
peripherals. “The HyperX tagline is We’re All Gamers, and by adding the
Mavs into our family of NBA influencers we are growing our support of
the gaming community. If you are a gamer or a professional athlete, you
are part of the HyperX family.”
“We’re confident in the huge crossover potential of NBA and gaming
fans,” said Dustin Illingworth, HyperX influencer marketing
manager. “Our partnership with the Dallas Mavericks will help us deliver
the HyperX story to a massive new audience with in-arena inventory,
activations, and compelling social and digital offerings.”
was born from Kingston
Technology Company, Inc., the world’s largest independent memory
manufacturer, with the goal of providing gamers, PC builders, and power
users with high-performance components. For 15 years, the HyperX mission
has been to develop gaming products for gamers – high-speed memory,
solid state drives, headsets, keyboards, mice, USB flash drives, and
mouse pads – to the gaming community and beyond. The award-winning
HyperX brand has carved its name atop the leaderboard by consistently
delivering products that deliver superior comfort, aesthetics,
performance, and reliability. HyperX gear is the choice of pro gamers,
tech enthusiasts, and overclockers worldwide because it meets the most
stringent product specifications and is built with best-in-class
components. HyperX has shipped over 3 million headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity,
and learn how HyperX products can enhance your console experience and
boost performance for both you and your PC at hyperxgaming.com.
Whatever your skill level, whatever genres you play, we embrace all
gaming enthusiasts everywhere with our core belief — We’re All Gamers.
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