Glu and Taylor Swift Release The Swift Life™ on the U.S. App Store

 A new partnership between Glu and Taylor Swift has brought the release of a free interactive social app known as The Swift Life.

SAN FRANCISCO– Singer, songwriter, musician and producer, Taylor Swift, along with Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher of free-to-play mobile games, today announced the launch of The Swift Life, a free download on the U.S. App Store. In The Swift Life, Taylor and her fans can connect with one another while expressing themselves in a uniquely interactive community. Collect stickers and Taymoji™ packs, post pictures, listen to music, check out Taylor’s exclusive posts…and don’t miss guest appearances from Meredith and Olivia!

Like a post or leave a Taymoji reaction on it! Leave a SwiftSend™ to
help Taylor see it, like it, comment on it or even show it on her feed
for everyone to see! Complete goals to level-up and become a Super
Swiftie!

“Following the groundbreaking launch of her album reputation
and in close partnership with Taylor and her team, I am thrilled to
announce the launch of The Swift Life,” said Nick Earl, Glu’s President
& CEO. “We’ve seen an exceptional response to the product during beta
testing and look forward to strong engagement from Taylor’s worldwide
fan base as we continue to roll out The Swift Life in territories
worldwide.”

Features of The Swift Life:

  • Get the Latest from Taylor – Including exclusive pics, video, news and
    an experience you won’t get anywhere else!
  • Connect with Taylor – See what she’s liked and use SwiftSends™ on
    posts for a better chance of Taylor liking them too!
  • Collect Tons of Cool New Taylor Stuff – Get fun animated Taymoji,
    pictures, stickers, pets and more!
  • Join Your Friends and Swifties – Share, like, comment and help each
    other!
  • Discover Taylor’s World – Weekly events and daily top posts mean
    there’s always something new to see!

The Swift Life provides a creative, inclusive and
community-driven place for users to better connect with each other…and
Taylor!

The Swift Life is available for free from the U.S. App Store on
iPhone, iPad or iPod touch. Available at smarturl.it/TheSwiftLife

Coming soon to Google Play


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