Twitch Announces Multi-Year Partnership With Disney Digital Network to Bring Exclusive Content From Top Maker Creators to the Service

Four of the top Disney-managed digital talent to bring new, exclusive
live and VOD content to Twitch

SAN FRANCISCO–Social video service Twitch
today announced a partnership with Disney Digital Network to bring
exclusive content from four of the largest Disney-managed digital
content creators—Jacksepticeye, LuzuGames, Markiplier, and Strawburry17—to
Twitch. Each of these creators will manage their own channels on Twitch
where they will broadcast live and create exclusive video-on-demand
content as part of a multi-year partnership. While some of these
creators have existing Twitch channels, most of the new and exclusive
content will debut beginning today.

 

  • Jacksepticeye
    With more than 8 billion views and over 17
    million subscribers on his popular
    video channel
    , Sean McLoughlin, aka Jacksepticeye, is one of the
    most recognizable names in digital video. Though initially popular for
    his “let’s play” videos, Jack has diversified his formats which now
    include vlogging, sketches, music, and animated shorts. Jack has
    hosted the gaming awards at South by Southwest, as well as the Disney
    Games Showcase at D23 in July 2017. He has leveraged his popularity to
    promote philanthropic projects, raising hundreds of thousands of
    dollars for charities such as Crisis Text Line, RED, the American
    Foundation for Suicide Prevention, and Save the Children. Jack has
    recently expanded his business to include his recent sold out US Tour
    in October 2017. Twitch channel: Twitch.tv/Jacksepticeye.
  • Markiplier
    Mark Fischbach, known by his username
    Markiplier, is an American internet personality with more than 19
    million subscribers. Mark uploads videos of him and his friends
    playing and commenting on video games. He specializes in Let’s Play
    gameplay commentary videos and indie games, but has recently
    diversified into highly-produced skits and even an international tour
    with some of his close friends. Twitch channel: Twitch.tv/Markiplier.
  • Strawburry17
    Meghan Camarena, originally from Modesto, CA,
    resides in Los Angeles where she runs her channel Strawburry17. Meghan
    started Strawburry17 in 2007 making random videos and music videos
    with her younger brother David. Now she posts content of all genres
    including vlogs, gaming, cooking, cosplay, DIY, scripted, music and
    more. Meghan was also on the 22nd season of The Amazing Race with good
    friend Joey Graceffa. Most recently, Meghan co-hosted Disney XD’s
    Polaris Primetime show, which premiered in July 2017. Twitch channel: Twitch.tv/Strawburry17plays.
  • Luzu
    With one of the most viewed Spanish-speaking
    channels
    , LuzuGames commands an audience throughout Spain and
    Latin America. With the launch of his English-speaking channel, Luzu,
    he continues to grow his audience and bring his entertaining content
    to more and more people around the globe. The man behind the games,
    Luzu, is originally from Spain and boasts an audience comprised of
    teens and young adults. He is notorious for his funny, honest, and
    relatable personality and can be seen regularly in Let’s Plays, vlogs,
    and collaborative videos with other well-known creators. Twitch
    channel: Twitch.tv/Luzu.

“The growth of Twitch is based on listening to our content creators and
building the features they need to be successful, including our robust
approach to monetization, moderation, and interactive technology,” said
Michael Aragon, SVP of Content, Twitch. “We look forward to working with
Disney Digital Network and their large stable of popular entertainers to
showcase all that we have to offer, including a passionate and
supportive community.”

“We’re always looking to create opportunities for our Disney Digital
Network digital talent to bring their stories and content to more fans
in new ways,” said Andrew Sugerman, EVP of Publishing and Digital Media,
Disney Consumer Products and Interactive Media. “Partnering with Twitch
gives our biggest creators access to the platform’s tools, expertise and
community to directly engage with and build their audiences.”

About Twitch

Twitch
is the world’s leading social video service and community for gamers.
Each day, millions of community members gather to watch, talk, and chat
about shared interests. Twitch’s video service is the backbone of both
live and on-demand distribution for all types of content, including the
entire video game ecosystem, the creative arts, vlogging (IRL), and
more. Twitch also runs TwitchCon,
the annual convention for celebrating the Twitch community. For more
information about Twitch, visit our Press
Center
, Twitter
feed
(#Twitch), and Blog.

About Disney Consumer Products and Interactive Media

Disney Consumer Products and Interactive Media (DCPI) is the business
segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s
stories and characters to life through innovative and engaging physical
products and digital experiences across more than 100 categories, from
toys and t-shirts, to apps, books and console games. DCPI comprises four
main lines of business: Global Licensing, Disney Retail, Publishing and
Digital Media, and Games, Apps, and Labs. The segment is home to
world-class teams of app and game developers, licensing and retail
experts, a leading retail business (Disney Store), artists and
storytellers, and technologists who inspire imaginations and bring the
magic of Disney into the daily lives of families and fans around the
world.


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