Four of the top Disney-managed digital talent to bring new, exclusive
live and VOD content to Twitch
SAN FRANCISCO–Social video service Twitch
today announced a partnership with Disney Digital Network to bring
exclusive content from four of the largest Disney-managed digital
content creators—Jacksepticeye, LuzuGames, Markiplier, and Strawburry17—to
Twitch. Each of these creators will manage their own channels on Twitch
where they will broadcast live and create exclusive video-on-demand
content as part of a multi-year partnership. While some of these
creators have existing Twitch channels, most of the new and exclusive
content will debut beginning today.
- Jacksepticeye
With more than 8 billion views and over 17
million subscribers on his popular
video channel, Sean McLoughlin, aka Jacksepticeye, is one of the
most recognizable names in digital video. Though initially popular for
his “let’s play” videos, Jack has diversified his formats which now
include vlogging, sketches, music, and animated shorts. Jack has
hosted the gaming awards at South by Southwest, as well as the Disney
Games Showcase at D23 in July 2017. He has leveraged his popularity to
promote philanthropic projects, raising hundreds of thousands of
dollars for charities such as Crisis Text Line, RED, the American
Foundation for Suicide Prevention, and Save the Children. Jack has
recently expanded his business to include his recent sold out US Tour
in October 2017. Twitch channel: Twitch.tv/Jacksepticeye. - Markiplier
Mark Fischbach, known by his username
Markiplier, is an American internet personality with more than 19
million subscribers. Mark uploads videos of him and his friends
playing and commenting on video games. He specializes in Let’s Play
gameplay commentary videos and indie games, but has recently
diversified into highly-produced skits and even an international tour
with some of his close friends. Twitch channel: Twitch.tv/Markiplier. - Strawburry17
Meghan Camarena, originally from Modesto, CA,
resides in Los Angeles where she runs her channel Strawburry17. Meghan
started Strawburry17 in 2007 making random videos and music videos
with her younger brother David. Now she posts content of all genres
including vlogs, gaming, cooking, cosplay, DIY, scripted, music and
more. Meghan was also on the 22nd season of The Amazing Race with good
friend Joey Graceffa. Most recently, Meghan co-hosted Disney XD’s
Polaris Primetime show, which premiered in July 2017. Twitch channel: Twitch.tv/Strawburry17plays. - Luzu
With one of the most viewed Spanish-speaking
channels, LuzuGames commands an audience throughout Spain and
Latin America. With the launch of his English-speaking channel, Luzu,
he continues to grow his audience and bring his entertaining content
to more and more people around the globe. The man behind the games,
Luzu, is originally from Spain and boasts an audience comprised of
teens and young adults. He is notorious for his funny, honest, and
relatable personality and can be seen regularly in Let’s Plays, vlogs,
and collaborative videos with other well-known creators. Twitch
channel: Twitch.tv/Luzu.
“The growth of Twitch is based on listening to our content creators and
building the features they need to be successful, including our robust
approach to monetization, moderation, and interactive technology,” said
Michael Aragon, SVP of Content, Twitch. “We look forward to working with
Disney Digital Network and their large stable of popular entertainers to
showcase all that we have to offer, including a passionate and
supportive community.”
“We’re always looking to create opportunities for our Disney Digital
Network digital talent to bring their stories and content to more fans
in new ways,” said Andrew Sugerman, EVP of Publishing and Digital Media,
Disney Consumer Products and Interactive Media. “Partnering with Twitch
gives our biggest creators access to the platform’s tools, expertise and
community to directly engage with and build their audiences.”
About Twitch
Twitch
is the world’s leading social video service and community for gamers.
Each day, millions of community members gather to watch, talk, and chat
about shared interests. Twitch’s video service is the backbone of both
live and on-demand distribution for all types of content, including the
entire video game ecosystem, the creative arts, vlogging (IRL), and
more. Twitch also runs TwitchCon,
the annual convention for celebrating the Twitch community. For more
information about Twitch, visit our Press
Center, Twitter
feed (#Twitch), and Blog.
About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business
segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s
stories and characters to life through innovative and engaging physical
products and digital experiences across more than 100 categories, from
toys and t-shirts, to apps, books and console games. DCPI comprises four
main lines of business: Global Licensing, Disney Retail, Publishing and
Digital Media, and Games, Apps, and Labs. The segment is home to
world-class teams of app and game developers, licensing and retail
experts, a leading retail business (Disney Store), artists and
storytellers, and technologists who inspire imaginations and bring the
magic of Disney into the daily lives of families and fans around the
world.
CGM Newswire is a subsidiary of CGMagazine. For more information, visit our page here.
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