EA Brings Unique Game Concepts to Life With New Industrial Toys Acquisition

Amy ChenJul 9, 2018
EA Brings Unique Game Concepts to Life With New Industrial Toys Acquisition

EA just announced that the creative team at Industrial Toys will be joining the company.

The team at Industrial Toys are experienced in developing games like Midnight Star: Renegade and Midnight Rises, and are based in Pasadena, California. 

It’s led by Alex Seropian, who is the founder and former CEO of Bungie Studios, as well as a former executive at Disney Interactive. His team is most known for bringing unique game ideas to the table for different devices.

“Creating breakthrough games takes passionate developers and incredible creativity, and each time we’ve worked with the Industrial Toys team, we’ve been inspired by their unique approach,” Samantha Ryan, the senior vice president and group general manager in EA’s Worldwide Studios group, said.

“We’re thrilled to have them join our studio organization, pursue new ideas together and bring amazing new games to our players.”

EA’s Worldwide Studios group is a creative collective that is responsible for developing EA titles across all the major platforms. By joining them, the 14-person team at Industrial Toys will continue focusing on bringing these game concepts to life.


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