AppOnboard and Google Bring “Try Now” Demos to Google Play Store

AppOnboard and Google collaborate with top game developers to bring AppOnboard demo technology directly to the Google Play store with Google Play Instant apps. Jam City, Scopely, Huuuge Games and Simple Habit are among the first app developers to launch the “Try Now” button on the Google Play store featuring AppOnboard technology to improve engagement, conversions, retention and lifetime value of users.

LOS ANGELES–(BUSINESS WIRE)–#ASO–AppOnboard, a mobile app demo technology and analytics platform for developers, has announced the launch of App Store Demos, enabling users to demo apps and games directly on the Google Play store without a download, via Google Play Instant. “The revolutionary ‘Try Now’ button on Google Play transforms app discovery by removing the friction of installation,” said Jonathan Zweig, CEO of AppOnboard. “Our shared vision is that every app in the world would be demoed before downloaded. Initial results and adoption for App Store Demos have been tremendous and provide developers with much needed new tools to innovate app discovery, increase pre-registrations, optimize apps and games, and improve retention and monetization of users.”

“We’re excited to bring AppOnboard’s app demo technology and support to Google Play Instant to help improve app discovery for game developers and publishers like Jam City, Scopely, Huuuge Games and Simple Habit,” said Google’s Ben Frenkel.

AppOnboard App Store Demos have helped top global developers quickly get to market with Google Play Instant without having to commit months of valuable engineering resources to recreate their apps in a smaller, instant size. Recently, AppOnboard App Store Demos have even been used to drive pre-release engagement and pre-registration on Google Play for highly anticipated upcoming launches.

Jam City was one of the first 10 developers to launch a Google Play Instant app in March 2018 with Panda Pop. “Recently, we were able to launch Cookie Jam Blast as a Google Play Instant app in a fraction of the time thanks to AppOnboard,” said Vanessa Rouhani, VP Publishing at Jam City. “Using AppOnboard’s technology, we also found that Cookie Jam Blast Instant app users outperformed organic installs by over +29-32% across day 1 to 7 retention.” Scopely’s Looney Tunes: World of Mayhem is another example of a mobile game that has used the AppOnboard technology to power a Google Play Instant app and is one of the first uses for pre-registration. 2018 Google Play Award for Best Well-Being App, Simple Habit, recently launched its Instant app powered by AppOnboard’s App Store Demo. During the experience, users are able to select and listen to a meditation session to engage with the app’s award-winning UI/UX. Huuuge Games also leveraged App Store Demos to enable its Try Now button for its hit title, Billionaire Casino™ Slots 777.

“AppOnboard did an amazing job creating an App Store Demo that is a true representation of our app. With their full support, we were able to launch Google Play Instant App within a few hours,” said Gayoung Park, Growth Lead at Simple Habit.

“Offering a unique and distinctive Huuuge experience is the fundamental reason behind our growth and success. Demonstrating this experience to our potential new players has been a challenge, but now with Google Play Instant and working together with AppOnboard we are taking things to a whole new level. AppOnboard’s technology recreates our game authentically while being incredibly fast to market, and we are very excited to continue building our partnership moving forward!” said Anton Gauffin, CEO at Huuuge Games.

App Store Demos leverage AppOnboard’s playable demo engine, optimized creative, and user behavior analytics which have previously only been available to partners on the AppOnboard advertising network. App Store Demos save developers precious time and resources by allowing for a fast to market instant app launch as well as continued creative iteration and optimization. AppOnboard also leverages its patent-pending heat map technology to provide aggregated touch feedback on how users are engaging with the App Store Demos, leading to insights and optimizations for developers.

“At AppOnboard, we’ve spent the last two years building a technology platform to create, display, and optimize the highest quality app demos. We couldn’t be more excited to now bring these to the Google Play store through our support for Google Play Instant and collaborations with top grossing mobile developers,” said Bryan Buskas, COO AppOnboard. “For a limited time, we’re also offering an initial 30-day free trial of App Store Demos to any new app developer looking to build and launch a Google Play Instant app on Google Play.”

For more information on AppOnboard or App Store Demos please visit us at:

About AppOnboard:

AppOnboard is a mobile app demo and analytics platform that powers Full-Fidelity Demos, which allow users to instantly experience an app or game without downloading it. AppOnboard enables app and game testing as well as product insights and optimization for developers. Founded in 2016 and headquartered in Los Angeles with offices in San Francisco and Seattle, AppOnboard is venture-backed by Korea Investment Partners (KIP), Mirae Asset Management, Mantaray, MTG, Ophir Capital Group, Runa Capital, Troy Capital Partners, 500 Startups and London Venture Partners.

About Jam City:

Jam City is a global leader in mobile entertainment, providing social gaming experiences for millions of players around the world. Jam City was founded in 2010 by MySpace cofounder and CEO Chris DeWolfe and former 20th Century Fox executive Josh Yguado. Jam City is the creative powerhouse behind some of the highest grossing and most enduring social gaming franchises for mobile, including Cookie Jam (Facebook “Game of the Year” winner) and Panda Pop. Jam City is the go-to studio for Hollywood, having developed immersive, narrative rich mobile games around iconic entertainment brands including Harry Potter, Family Guy, Marvel Avengers and Futurama. Jam City has 500 employees across studios in Los Angeles (HQ), San Francisco, San Diego and Buenos Aires. The Jam City team is known for its creative excellence and technological innovation in key areas including storytelling, data science and consumer insights.

About Simple Habit:

Simple Habit is a mental wellness platform that helps busy people reduce daily stress. Simple Habit offers 1,500+ short meditations and audio therapy sessions from world-class experts. The bitesize contents help users through a variety of situations and moods — including before sleep, getting over an ex, commuting, and more. Simple Habit is on a mission to empower humans to stress less, achieve more and live better. Download Simple Habit for free on iOS, Android, or visit our site.

About Huuuge Games:

Huuuge, Inc. is a real-time mobile games developer, connecting millions of players globally to play together and have fun. Huuuge publishes on all major mobile gaming stores and is actively helping 3rd party developers to succeed by publishing fun casual games via Huuuge Tap Tap Games partnering program. Founded in 2014 by industry veterans with a deep passion for gaming, Huuuge has 8 offices around the world, including offices in Berlin, Warsaw, Tel Aviv and Hong Kong. For more information, visit and