Sony will be introducing their games with a new PlayStation Studios brand, unifying original franchises including God of War, Ratchet & Clank and Uncharted in one label.
An official opening video is eerily similar to that of the Marvel Cinematic Universe, giving players an assortment of original PlayStation characters in big controller lettering. The DualShock button shapes converge into a clean PlayStation Studios logo, creating an “umbrella” term for future exclusive titles. This also leaves a familiar “Sony Interactive Entertainment Presents” message behind and PS5 players won’t be greeted with the silent black-and-white screen anymore.
SIE Global Marketing head Eric Lempel told GamesIndustry the new animated logo celebrates original franchises built over the past decade and will be a reminder for players.
“We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that,” Lempel said. “When they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.”
The brief 17-second video gets players familiar with PlayStation Studios ahead of its countless showings behind future games developed for the PS4 and PS5. However, it won’t be making an appearance in upcoming games such as The Last of Us: Part II or Ghosts of Tsushima while it’s likely they could be some of the last games to have the current SIE presentation intro seen over decades.
PlayStation studios will also be mainly used by Sony’s on first party developers including Naughty Dog, Insomniac Games and Guerrilla Games for future releases.