According to Disney in an earnings call, the anticipated remake is also coming with an in-app fee to Plus subscribers for $29.99 USD. It's still unclear what the offical CAD price will be, while it's suggested the home digital version of Mulan will cost higher than a standard movie theater ticket.
The film was also set to come out on theatres on March 27, 2020 while it was delayed two more times from July 24 to August 21. Now, Disney is hoping the film would see a straight-to-digital release similar to other exclusive content such as Hamilton, the live-action remake of Lady and the Tramp and Artemis Fowl.
Mulan will also be the first digital film from Disney+ to charge subscribers an additional fee on top of a monthly $8.99 tag.
“We’re looking at ‘Mulan’ as a one-off, as opposed to saying there’s some new business windowing model that we’re looking at,” said Disney CEO Bob Chapek, adding the release is also a first for the company to see from consumers.
“We find it very interesting to take a premiere offering to consumers at that $29.99 price and learn from it.”
Mulan's transition to Disney+ isn't the only way to watch it. But it's still unclear when the movie's eventual run on the silver screen will happen. As movie theatres reopen worldwide, the film could join other late releases including Christopher Nolan's Tenet and Marvel's Black Widow, which was also previously rumored to release on Disney+ alongside the traditional premiere.
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