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Report: Amazon Renaming Twitch Partnership as "Prime Gaming"

Report: Amazon Renaming Twitch Partnership as “Prime Gaming”

Amazon Further Invests in Gamers

  • Clement Goh Clement Goh
  • August 10, 2020
  • < 1 Minute Read

Amazon and Twitch are rebranding their label as Prime Gaming in order to connect it with other first-party services, according to a leak provided to credible game insider Rod Breslau.

According to Breslau’s tweet, multiple sources obtained an early brand guidebook from Amazon which explained that Prime Gaming would solidify a growing partnership with game streaming platform Twitch through more features. Some of these include exclusive DLC and cosmetics for games connected to Amazon Prime members and a regular offering of “full PC games that can be owned and kept forever at no additional cost.” The company also reportedly states Prime members would get a free subscription to any Twitch channel they want.

according to an email from Twitch to partners i've received, Twitch Prime rebranding to Prime Gaming will offer 'more opportunities to grow viewership' to streamers

Amazon and Twitch have planned the announcement for tomorrow morning Monday at 11 AM PST/1 PM EST/19:00 CET pic.twitter.com/P0dlTPnWIe

— Rod Breslau (@Slasher) August 10, 2020

Prime Gaming’s new brand would also fall in place with Amazon’s Prime Video an Prime Music to create a family of services for being a member. Of course, anyone joining the game service would also get access to free two-day shipping at a monthly cost and the company’s own answer to Spotify and Netflix.

“The Prime Gaming Experience presents a massive and comprehensive catalog of in-game content, including exclusive and time-limited items for the world’s most popular games on all current gaming platforms,” the leaked release wrote.

Amazon’s interests for gaming have also gone as far back as 2016 when the company had established Twitch Prime for most of its advertised benefits. The rebranding is likely to continue its streamer-based collaborations while opening more opportunities to cater with gamers. Amazon also recently produced their first in-house AAA game Crucible, an online science fiction squad-based third-person shooter that centers on completing objectives against enemy teams.

According to Breslau, both companies expected to announce their partnership rebranding later today following the leak.

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Clement Goh

Clement Goh

Clement is a big gamer, but an even bigger listener. Little did he know, it would be the niche he was looking for after j-school. He experiments as CGM's VR Editor and doesn't hesitate to break the games industry's most pressing issues.
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