Branding your new company is one of the most important steps when launching a business. There are three key elements that define your brand and are vital to building a startup’s brand:
- Domain name;
All of them are connected and should be consistent with representing your company. In this article, we tell you everything about the logo and provide you with a few tips on how to create a good logo for your business.
What Is a Logo?
A logo is a symbol or design that is created by a company to identify its product, service, and offerings. It’s what helps your brand to stand out among the competitors and makes you instantly recognizable to consumers.
5 Reasons Why Logo Is Crucial for Startups
Below we outlined the main 5 reasons why a logo is a must not only for startups but for any business at all. Let’s check out all of them.
#1 Makes Strong First Impression
Actually, a logo is the very first thing that consumers see. When it’s well-designed, a logo can engage people and invite your audience to learn more about your company and your products/services, otherwise you lose potential buyers forever. So, a logo is the face of your business, and, as it’s known, the first impressions are the most lasting. Thus, it’s crucial to make your first impression as strong as possible—create an eye-catching and unique design to attract the attention of your audience and immediately communicate with the customers.
#2 Conveys The Company’s Values And Personality
As soon as a logo is the primary promotional material for your business, make sure that it conveys your company’s personality and values. For example, let’s take the FedEx logo. This company is well-known for its speed and accuracy in package delivery. These advantages are translated by the optical illusion created by a subtle arrow design between the “E” and “x” in “FedEx”.
#3 Provides Credibility and Facilitates Brand Loyalty
No matter what kind of business you run, remember that customers build trust with logos and their associated brands. A recognizable and familiar logo goes a long way toward building brand loyalty and credibility, and, as a result, establishing a successful business.
#4 Reveals Brand Identity
Your logo tells consumers why your business is unique and why they should choose you but not your competitors. A well-designed logo can communicate everything from your business background to your mission. So, dare to be different to tell your story and convey the company’s values to reveal your brand identity.
#5 Distinguishes Brand From the Competition
A well-designed and unique logo that translates your main message can also distinguish your company from its competitors. A memorable logo increases your brand recognition so that утфртсуы chances that customers will come back to you (if their experience was positive, of course). Certainly, it’s crucial for a logo to represent the niche of your business and tell you what you offer, yet, it should be unlike the others. Thus, let’s repeat one more time — a good logo should DARE TO BE DIFFERENT to stand out from your brand from the competitors.
How To Create A Good Logo in 4 Steps
Finally, let’s talk about how to create an effective logo. Bear in mind that your logo is to be:
- Clear and easy to interpret to quickly connect with the target audience;
- Simple so it works across multiple media platforms;
- Effective at any size;
- Clearly communicate who you are and what you do.
Any great small business logo to be effective also needs the following three things which you should keep in mind:
- Great typography (fonts);
- Simple colors;
- Strong visual element.
One of the best ways is to hire a professional designer to create a good logo that will represent your brand, values, message, and other aspects. However, being a startup means a tight budget. Thus, you can use such services as Crello that are not only a logo maker but a photo editor and creator of visuals for any purpose. There are a lot of tools, options, customisable templates, and even guides so that even non-designers can create a perfect logo for your startup project.
Step 1. Pick a Shape
Your logo must be memorable but easy to remember. Thus, simplicity can be the best ally. Good shape ideas include:
- Using an existing mascot for a symbol;
- Using the initials of the company name linked together.
The great examples of the effective and simple shape for branding are the McDonald’s “M”, three lines of Adidas, and so on.
Step 2. Pick a Colour Carefully
Do you know that colour improves brand recognition by up to 80%? So, when it comes to the choice of colour palette, think twice. The colour of the logo determines how your brand is perceived. Yet, every colour carries its own meaning and message. Thus, make the final choice depending on your industry and target audience.
Step 3. Pick a Right Font
The right fonts are as important as the use of the right colours, images, graphics, and other elements in creating a logo and building a brand. Thus, typefaces not only add to the overall logo design but make a statement about your company. Fonts are used to communicate the tone of voice and personality of your brand. Different typography creates different mood:
- Fancy fonts (Monotype Corsiva, Old English Script, etc.) represent class;
- Creative fonts (Broadway, Comic Sans, and others) are good for creative/artistic businesses;
- Classic fonts (Times New Roman, Courier, etc.) represent information;
- Block fonts (Bodoni, Cooper, and so on) exude efficiency and logic.
Step 4. Add a Simple Iconic Element
The visual element attracts attention and makes the logo memorable. You can create it by adding an illustrated icon or by modifying text, or something like that. Avoid using clip art or stock images for your logo.