Hasbro has been named the global toy master licensee for Saban Brands Power Rangers, the company announced Friday.
The deal will see Hasbro design, produce and market a variety of toys, games and other items inspired by the franchise. Notably, Hasbro will hold the worldwide rights to the brand, with the exception for Japan and a small number of other Asian markets, beginning on April 1, 2019.
“We are honored to create a world of play experiences for such an iconic action brand,” said Brian Goldner, Chairman and CEO of Hasbro, in a statement. “Saban’s Power Rangers are universally recognized and their hallmark attributes of teamwork and inclusivity perfectly align with our core values at Hasbro.”
The first set of Power Rangers products produced by Hasbro will launch in spring 2019.
With the TV series currently airing its 25th season, Power Rangers has enjoyed a surge in popularity over the past year. Bolstered by the release of the 2017 Power Rangers film, the brand has also launched a mobile game and streamed the entirety of the Power Rangers series on Twitch.
Liked this article and want to read more like it? Check out more by Preston Dosza like his review of Total War: Warhammer II – Rise of the Tomb Kings and why Monster Hunter World will succeed in the west!
Liked this article and want to read more like it? Check out *insert writer’s name* *insert related article here* and *insert related article here*
Want to see more videos? Subscribe to our YouTube channel and check out the First 15: Monster Hunter World Beta: the Insatiable Nergigante, Dissidia Final Fantasy NT, Star Wars Battlefront II, Sonic Forces + Episode Shadow, and Super Mario Odyssey!
Don’t forget to tune in every Friday the Pixels & Ink Podcast to hear the latest news, previews, and in-depth game discussions!
CGMagazine is Canada’s premiere comics and gaming magazine. Subscribe today to get the best of CGM delivered right to your door! Never miss when a new issue goes live by subscribing to our newsletter! Signing up gives you exclusive entry into our contest pool. Sign up once, you’ll have a chance to win! Sign up today!