Declare Your Allegiance in the Battle for Azeroth™

All-out war between the Horde and the Alliance erupts in the seventh
expansion to Blizzard Entertainment’s
World of Warcraft®

Recruit and play as new Allied Races, plunder the Islands of the
Great Sea in search of vital resources, lead the charge in grand-scale
PvE Warfronts, and more

ANAHEIM, Calif.–#BlizzCon–The battle against the Legion has left the world broken—but the
shattered trust between the Alliance and the Horde could prove the
hardest wound to mend. Blizzard Entertainment today unveiled plans for World
of Warcraft
®: Battle for Azeroth
a new expansion to the company’s acclaimed massively multiplayer online
role-playing game that will test players’ resolve as they champion their
faction’s cause in a devastating new war.

In Battle for Azeroth, the fall of the Burning Legion has set off
a series of disastrous incidents that reignites the furious rivalry
between the noble Alliance and the mighty Horde. As a new age of warfare
begins, Azeroth’s heroes must set out on a harrowing journey in search
of new allies, race to claim the world’s mightiest resources to turn the
tides of war, and fight on several fronts to determine which side will
lead Azeroth into its uncertain future.

Conflict is at the heart of the Warcraft®
saga, and in Battle for Azeroth, tensions that have been
simmering for a long time escalate into all-out war,” said Mike
Morhaime, CEO and cofounder of Blizzard Entertainment. “World of
players are incredibly passionate about the characters and
factions they identify with in the game, and this expansion will make
them prouder than ever to declare their allegiance to the Horde or to
the Alliance.”

World of Warcraft: Battle for Azeroth includes new features and
content that will put heroes’ dedication and fortitude to the test. In
this expansion, players will be called upon to:

  • Explore Two Fabled Kingdoms: As a champion of the Horde, travel
    to the Zandalar empire to persuade the trolls to lend their
    naval might. As a defender of the Alliance, venture to the seafaring
    kingdom of Kul Tiras, home of Jaina Proudmoore, and rally its
    inhabitants to fight for your cause.
  • Recruit Allied Races: Take a new form for your adventures as
    several new playable Allied Races, each with unique
    racial abilities. Earn the favor of the Highmountain tauren, Void
    elves, Dark Iron dwarves, and others to create a new character of that
    race and add their strength to your faction.
  • Plunder the Islands of the Great Sea: Scour Azeroth’s myriad
    uncharted Islands and conquer an ever-changing array of
    enemies, environments, and objectives. Battle in groups of three as
    you race against cunning rival intruders—or enemy players—to collect
    each island’s resources and fuel the war effort.
  • Charge Into the Warfronts: Fight on the battlefields of a
    large-scale, 20-player cooperative Warfront to claim a key
    strategic location. Capture resources to build your faction’s forces,
    lead the charge as your troops lay siege to objectives, and fight the
    enemy commander to claim victory in this new PvE mode inspired by
    classic Warcraft RTS battles.
  • Infuse Your Armor with Titanic Might: Seek out Azerite, an
    invaluable new resource that has emerged in the Legion’s wake. Imbue
    the Heart of Azeroth—a legendary neck piece entrusted to each hero by
    Magni Bronzebeard—with Azerite to customize your armor with new powers
    and traits.
  • Battle to Level 120: Trace the corruption of the Blood God to
    the Underrot, unearth the secrets of a lost titan vault, escape from
    the Drust Realm of the Dead, and more as you quest through 10 new
    levels—then continue to grow in power through new World Quests, raids,
    dungeons, and more.
  • Instantly Boost to Level 110: Enter the raging conflict between
    the Horde and the Alliance prepared to survive on the front lines of a
    vicious new war.
  • Connect Through Communities: Join up with WoW®
    players who share common interests in persistent cross-realm Communities.
    Share strategies with members of your class, fraternize with auction
    house magnates, talk shop with fellow tailors, and expand your social

To learn more about World of Warcraft: Battle for Azeroth, visit
the expansion’s official website at www.worldofwarcraft.com/battleforazeroth.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®,
Hearthstone®, Overwatch®,
the Warcraft®, StarCraft®,
and Diablo® franchises, and the multi-franchise Heroes
of the Storm
®, Blizzard Entertainment, Inc. (www.blizzard.com),
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes twenty-one #1 games* and multiple Game
of the Year awards. The company’s online gaming service, Blizzard
Battle.net®, is one of the largest online-gaming services in
the world, with millions of active players.

*Sales and/or downloads, based on internal company records and
reports from key distribution partners.

Cautionary Note Regarding Forward-looking
: Information in this press release that involves
Blizzard Entertainment’s expectations, plans, intentions or strategies
regarding the future, including statements about the gameplay, features,
and functionality of World of Warcraft®:
Battle for Azeroth
, are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that
could cause Blizzard Entertainment’s actual future results to differ
materially from those expressed in the forward-looking statements set
forth in this release include unanticipated product delays and other
factors identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this release are
based upon information available to Blizzard Entertainment and
Activision Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed
to be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of Blizzard
Entertainment or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control
and may cause actual results to differ materially from current

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