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Long-Lost Treasures Await Hearthstone® Players in Kobolds & Catacombs™

Explore Azeroth’s deepest dungeons and collect 135 new cards in the
next expansion for Blizzard Entertainment’s internationally acclaimed
digital card game coming in December

Delve into the new single-player Dungeon Run mode for a relentless
and endlessly replayable challenge that’s completely free to all
players—no prebuilt decks required

IRVINE, Calif.–Venture into the dark, winding dungeons deep beneath Azeroth in search
of ancient, legendary treasures in Kobolds & Catacombs™, the
upcoming expansion for Hearthstone®, Blizzard Entertainment’s
smash-hit digital card game due out in December. Those daring enough to
brave the hazards and monstrosities of this subterranean realm will have
ample chance to stuff their bags with awe-inspiring treasures in the
form of 135 wondrous new cards!

Pesky Kobolds have been tunneling beneath Azeroth for thousands of
years, uncovering and hoarding artifacts long forgotten by mortals and
surface dwellers . . . but whispers of these mighty treasures ripe for
the taking have begun to spread throughout taverns far and wide. Some of
the most alluring rumors speak of powerful Spellstones among the
135 cards included in Kobolds & Catacombs: enchanted items
that you hold in your hand to empower before playing. Intrepid
adventurers will also be able to arm themselves with one of nine new
class-specific Legendary Weapons
! Players will receive one free
Legendary Weapon the first time they log in to Hearthstone after Kobolds
& Catacombs
has launched.

The bravest and most foolhardy adventurers will need all the help they
can get as they delve into Hearthstone’s free new
single-player game mode: Dungeon Runs!
Coming with the launch of Kobolds
& Catacombs
, Dungeon Runs will send Hearthstone players
on challenging, high-stakes subterranean adventures inspired by the
classic fantasy dungeon crawl. Players start with a novice deck from
their class of choice and face a series of progressively stronger foes,
randomly selected from a huge pool of unique bosses. As they progress,
they’ll bolster their decks with cards looted from defeated bosses,
including some immensely powerful treasures exclusive to Dungeon Runs.
Heroes should plunder with caution, however, because losing a single
battle will spell the end of their Dungeon Run.

Coming this December to Windows® and Mac® PCs; Windows, iOS, and
Android™ tablets; and mobile phones, Kobolds & Catacombs card
packs will be winnable in Hearthstone’s Arena mode and players
can purchase them with in-game gold or real money at the same prices as Hearthstone’s
other card packs. Starting today and up until the expansion is
released, eager treasure seekers can pre-purchase Kobolds & Catacombs
card packs in a special 50-pack bundle for a one-time price of $49.99 on
Blizzard Battle.net and in Blizzard’s game shop (one purchase per
account) and receive the sparkling, jewel-encrusted “For the Hoard!”
card back for free! Starting November 6, this pre-purchase offer will
also be available in-app for iOS and Android players for 49.99 USD, and
will reflect local pricing in Canada for 69.99 CAD.

Feast your eyes on the treasures that await at KoboldsandCatacombs.com.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®,
Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo®
franchises, and the multifranchise Heroes of the Storm®, Blizzard
Entertainment, Inc. (www.blizzard.com),
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes twenty-one #1 games* and multiple Game of the Year
awards. The company’s online-gaming service, Battle.net®, is one of the
largest in the world, with millions of active players.

*Based on internal company records and reports from key distribution
partners.

Cautionary Note Regarding Forward-looking Statements:

Information in this press release that involves Blizzard Entertainment’s
expectations, plans, intentions or strategies regarding the future,
including statements about pricing, preorder dates, release dates,
features, and functionality of the Kobolds & Catacombs expansion for
Hearthstone, as well as the release dates, features, and functionality
of Dungeon Runs, are forward-looking statements that are not facts and
involve a number of risks and uncertainties. Factors that could cause
Blizzard Entertainment’s actual future results to differ materially from
those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s most
recent annual report on Form 10-K and any subsequent quarterly reports
on Form 10-Q. The forward-looking statements in this release are based
upon information available to Blizzard Entertainment and Activision
Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed
to be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of Blizzard
Entertainment or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control
and may cause actual results to differ materially from current
expectations.


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