A lot of people are talking about how artificial intelligence (AI) is going to take your job, while others are already finding ways to use it to make their lives easier. The truth is that when it comes to online entertainment, AI is already making its mark and is set to shape the future.
When it comes to generative AI, those in the industry need to be aware of the benefits and threats. As consumers, it’s worth knowing what to expect from games, streaming platforms and entertainment sites in the future. With that in mind, let’s look at five ways that things are changing for the better.
5 Key Uses for AI in Online Entertainment
Three ways that AI is improving online entertainment are by speeding up production, cutting costs and opening the door for smaller companies to reach big audiences. It all depends on how it’s used, though. Here are the five major uses that will have the biggest impact on online entertainment in the future.
1. Personalization
One of the biggest but perhaps most understated transformations is how AI is being used for personalization. Content will become much more curated. From music playlists to show recommendations, AI can take large volumes of customer data and use it to improve the customer experience. It’s not just about the customer data, though. Online entertainment involves content, which means different genres, styles, languages, and more.
By analyzing scenes, text or instruments used, AI can enhance categorization. That allows it to make better matches when recommending content. The way AI is transforming shows, songs, and game recommendations will have a significant impact on user experience. Even platforms like the best Australian online casino sites are exploring how to make entertainment smarter and more personalized.
2. Engagement and Interaction
Companies in the online entertainment industry understand that it’s an attention economy. That’s why engagement and interaction are the focus. Personalization is one route to improved engagement, but it’s not the only one. AI can also offer predictive analysis and insights that can help optimize publishing and distribution.
AI is also already being used to enhance interaction. Its use for customer support is obvious, but the use of AI in gaming is taking things to the next level. Some titles are incorporating AI companions to guide users through their playing experience. They give them someone to interact with as they explore.
3. Content Creation
The most direct influence on the online entertainment industry is the use of AI in content creation. Generative AI has a role to play at most stages of production. That includes storyboards, script writing, visual effects, dubbing and more.
Among the many exciting Gamescom announcements was the news that Atlas is using Google Cloud’s Vertex AI and infrastructure to power its platform for 3D content creation. NACON also revealed that embedding AI to accelerate game production and increase the number of annual game launches.
4. Realism
Gaming companies are finding lots of benefits in using AI in production. Not only is it powering platforms and speeding up game releases, but it’s also helping with design. In some areas, there are fears that AI interaction won’t be like chatting with a human. However, in gaming, it’s enhancing the level of realism.
AI will improve character animation by making the movements and expressions more lifelike. It can also help with speech generation, making interactions with NPC characters more natural and realistic.
5. Organization
Improved categorization is where AI can directly impact the customer experience. However, its cataloguing and organizational talents have roles to play behind the scenes. AI’s ability to handle and process large amounts of data makes it useful for file organization. More accurate indexing is beneficial to production and post-production teams.
The online entertainment industry relies on content, whether that’s sounds, images, or videos. Being able to locate the necessary digital files in an instant will be part of the faster production and distribution times we can expect in the future.
These five uses of AI in online entertainment show how wide-reaching the benefits are. From more realistic gaming characters to well-organized digital files, the audience can expect enhanced content that arrives faster.
