For gamers, few things are as exciting as discovering a hidden gem at a fraction of the price. Platforms like Steam, Epic Games Store, and Humble Bundle have revolutionized how we buy and play games — not just through digital distribution, but also by offering incredible deals year-round. Whether you’re hunting for AAA titles or indie darlings, there’s no shortage of ways to save money.
But did you know that behind many of these great deals are gambling affiliate programs helping content creators earn income while connecting gamers with amazing games?
In this article, we’ll explore some of the best current game deals across major platforms and explain how affiliates profit from promoting them in a way that benefits both creators and consumers.
The Best Game Deals Right Now
Let’s start with what every gamer wants: value. Here are some standout deals currently available across top digital stores:
1. Steam – The King of Sales
Steam continues to dominate the PC gaming market with its massive library and frequent sales events. From the Summer Sale to the Winter Sale, Steam consistently offers discounts of up to 75% or more.
- Recent Highlights: Titles like Red Dead Redemption 2, Cyberpunk 2077, and Elden Ring often drop to under $30 during major events.
- Daily Deals: Check out the “Deals of the Day” section for limited-time offers.
- Community Guides & Reviews: Steam’s user-generated content helps players discover underrated games, which is where affiliate marketers often step in with curated lists.
2. Epic Games Store – Weekly Freebies and Big Discounts
The Epic Games Store has carved out a unique niche by giving away free games every Thursday. While they rotate their promotions weekly, the store also features steep discounts during seasonal events.
- Free Games: Claim one free title every Thursday — it’s a win-win for gamers and marketers alike.
- Seasonal Sales: Expect deep cuts on recent releases like Borderlands 3, Control, and The Outer Worlds.
- Cross-promotion Potential: Many affiliate marketers use the free game giveaways as lead magnets or traffic drivers.
3. Humble Bundle – Pay What You Want and Support Charity
Humble Bundle takes a different approach by letting users decide how much they want to pay — and even how to split payments between the developer, charity, and Humble itself.
- Trove Subscribers: Members get access to DRM-free games every month.
- Charitable Angle: This makes it an attractive platform for ethical consumers and content creators who value social impact.
4. Indie Game Stores – Itch.io and GOG
Don’t forget smaller platforms like Itch.io and GOG (Good Old Games), which offer curated experiences and retro-friendly libraries.
- Itch.io: Known for hosting indie jams and allowing developers to set flexible pricing.
- GOG: Emphasizes DRM-free games and classic titles, often running flash sales.
How Affiliates Profit from Game Deals
Now that we’ve covered where to find the best deals, let’s dive into how affiliate programs allow bloggers, YouTubers, and streamers to profit from these promotions ethically and effectively.
What Are Affiliate Programs?
Affiliate programs are partnerships between retailers and content creators. When a creator shares a special link and someone clicks through to make a purchase, the creator earns a commission. For platforms like Steam and Epic, third-party networks such as ShareASale, Impact, and Rakuten Advertising often serve as intermediaries.
Why Gaming Deals Are Perfect for Affiliates
Here’s why game deals are a goldmine for affiliate marketers:
- High Conversion Rates: Gamers love a good deal, making them more likely to click and buy.
- Recurring Audiences: Gamers return regularly to check for new sales, creating consistent traffic opportunities.
- Low Cost to Entry: Many affiliate programs are free to join, requiring only a website or active social media presence.
How to Promote Game Deals Ethically
Successful affiliate marketing hinges on trust. Creators must be transparent about their links and focus on providing real value. Here are a few tips:
- Curate Lists: Instead of linking randomly, create themed lists like “Best RPGs Under $10” or “Top Co-op Games for Couples.”
- Write Honest Reviews: If you’re recommending a game, give your genuine opinion — even if it’s not perfect.
- Use Comparison Articles: Help readers choose between similar titles or bundles based on gameplay, graphics, and replayability.
Examples of Successful Game Deal Promotion
Some of the most successful affiliate strategies include:
- “Best of the Week” Roundups: These keep readers updated on the latest deals and drive regular traffic.
- YouTube Video Descriptions: Many creators include affiliate links in their video descriptions when talking about recommended games.
- Newsletters: Curated email lists can deliver exclusive deals directly to subscribers’ inboxes.
Finding the best game deals isn’t just about saving money — it’s also about supporting the ecosystem of content creators who help us discover great games. Through affiliate programs, these creators can continue producing high-quality content while earning a living.
Whether you’re a gamer looking to stretch your budget or a creator aiming to monetize your passion, the world of digital game deals and affiliate marketing offers something for everyone.
So next time you snag a killer deal on The Witcher 3 or pick up a free title on the Epic Games Store, remember: there might be an affiliate behind the link who helped make it happen.
