Since its launch in 2020, Amazon Luna has aimed to provide a quality game-streaming service to its users. Now it’s looking to set its aim even higher.
Announced via press release, later this year, Amazon will be launching a completely redesigned and reimagined Amazon Luna that combines innovative social party games with amazing blockbusters to make every night the perfect game night to share with family and friends. The all-new Luna will empower Prime members to play games across the devices that they already own and prefer to use.
“Gaming is one of the most powerful cultural forces in the world,” said GM of Amazon Luna Jeff Gattis, going on to say, “but when you look a little closer, though, you realize that only about 300 million people own consoles, and around 250 million own gaming-ready PC.” Gattis states that the data suggest most gamers are playing single-player on smartphones, and he wants to create an environment where more gamers are playing together.
According to Gattis, Prime members said, “Gaming hardware is too expensive. Games are intimidating and hard to learn… and expensive. Games can be isolating…they want games to be a way to bring friends and family together.” The new Amazon Luna breaks past its previous boundaries, making itself available not just on PCs and Fire TVs, but will be more accessible across a range of Smart TVs and Smart devices.
The updated Amazon Luna introduces “GameNight,” a wide selection of social party games that don’t require controllers—players only need their smartphones to connect with all the games. GameNight will feature exclusive titles developed by Amazon, starting with the launch title Courtroom Chaos: Starring Snoop Dogg—a human-built, AI-powered improv courtroom game where players invent outrageous characters, spin wild stories, and do whatever it takes to defend their testimonies before Judge Snoop Dogg.
GameNight will also launch with more than 25 approachable multiplayer games, from GameNight-optimized takes on favourites like Angry Birds, Draw & Guess, Exploding Kittens and Flappy Golf Party, to party-ready adaptations of board game hits such as Taboo, Ticket to Ride and Clue. But for more serious gamers, Amazon Luna’s library of games is expanding to include titles like Indiana Jones and the Great Circle, and Kingdom Come: Deliverance II.
No specific dates were given for the new Amazon Luna, but Gattis says this is just the beginning. “With advances in AI and cloud technology, we see opportunities to create entirely new kinds of games—experiences that were never possible before.”
