CES 2025: Razer’s Latest Concepts Are Here –Meet Project Ava & Project Arielle

CES 2025: Razer’s Latest Concepts Are Here –Meet Project Ava & Project Arielle

From Esports to Comfort, Razer Has a Concept For You!

CES 2025: Razer's Latest Concepts Are Here –Meet Project Ava & Project Arielle

As always, Razer hits CES 2025 with not one, but two new concept projects Project Ava and Project Arielle.

CES 2025 often brings technology that is years beyond what we will see in stores and in our homes. Razer takes advantage of the Consumer Electronics Show to give visitors a sneak peek at some of these projects. CES would not be CES without a concept project from Razer. Last year it was Project Esther, which turned into the Freyja, that we had a great time with in office this year.

Ces 2025: Razer'S Latest Concepts Are Here –Meet Project Ava &Amp; Project Arielle

At CES 2025 we have Razer’s Project Arielle aimed at bringing comfort to your gaming set up. Project Arielle is “world’s first mesh gaming chair to feature integrated heating and cooling.” This new concept is built on the frame of the Fujin Pro, and pulls in a bladeless fan system to either warm or cool your seat, creating optimal comfort.

It is touch panel controlled, and the cooling portion can lower air temperature by 2 to 5 degrees Celcius, while the heating portion can deliver warm air up to 30 degrees Celcius. For more information on Project Arielle, check out Razer’s official site.

YouTube video

Our second concept project from Razer at CES 2025 is Project Ava. This concept is aimed at our esports gamers. Project Ava is “the ultimate AI gaming copilot.” It aims to deliver real-time insights from esports coaches and pairs that with hardware optimizations to help you achieve peak gaming performance.

Project Ava can analyze and fine tune your PC based on specs and desired game settings, taking all the guess work out of it with a single click. This includes boosting frames, shortening load times and maximizing graphics. Furthering your skills, Team Razer’s top coaches and players can provide real-time pro-insights as you play, and you can review your performance “with a personalized post-match recap that can highlight key plays and areas of improvement.”

Ces 2025: Razer'S Latest Concepts Are Here –Meet Project Ava &Amp; Project Arielle

What I think will be the most popular feature is the AI Game Guide. Razer’s AI pulls from “a wealth of community wisdom and knowledge bases” to bring you solutions to puzzles, help to solve quests and even boss hints without ever needing to leave the game. This AI interface can be brought up on screen when needed, reduced down to a chatbox, or just be heard in your headset.

Razer also revealed new RGB devices and a new version of the Iskur V2, plus details on the new Blade laptops, docks and software solutions at CES 2025.

Stay up to date on all of CGMagazine’s CES 2025 news and announcements to ensure you don’t miss any of the exciting updates from this year’s show.

Dayna Eileen
Dayna Eileen

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