Nintendo has unveiled a new line of products designed for its younger audience called My Mario, a collection of entertainment items for the youngest fans of the Mushroom Kingdom.
Nintendo has geared its focus towards a younger audience with a new product line designed for the youngest fans of Nintendo’s favourite son, and it’s called My Mario. My Mario introduces a series of Mario-themed products for young children on August 26, 2025. The products in the My Mario series have been announced for Nintendo’s Tokyo, Osaka, and Kyoto locations, and there’s no announcement of a global release yet.
Last month, Nintendo re-introduced fans to Mario Paint, another creatively designed title focused on letting fans create with their imaginations, and it appears to be part of a new strategy geared towards bringing their youngest fans closer together with their parents. My Mario is designed so parents and children can enjoy the experience together. Products from partner companies will be included in the My Mario series, and new products are planned to be added to the series in the future, so the first release on August 26 is not planned to be the last.
Alongside the announcement, the range of products includes a set of wooden blocks that can be used as amiibo figurines and other products on the way include a set of plastic tableware, a board book reminiscent of when parents likely stretched and played with Mario’s face in the opening screen of Mario 64 released for a younger generation, a Mario flavoured backpack, a Mario plushie toy, and a slew of baby and toddler items including T-shirts and Mario sweater.
The last of the announcements revealed an exciting YouTube show featuring a claymation Mario in a series of stop-motion short videos. Mario will show a variety of expressions and movements in mini-one-minute episodes designed so that young children can enjoy them. The videos are planned to be released on the My Mario official website and other channels.
My Mario and its first product line will launch on August 26.
