During the Samsung Unbox and Discover event, I had the pleasure of testing out the latest slate of Neo QLED TVs set to release this year. Throughout the day, I was anticipating when I would finally be able to check out The Frame Pro, as I’d had my eyes on it since being invited to the event. As mentioned, The Frame Pro has held my attention, as many people speak highly of how aesthetically pleasing it is, as well as how good the technology is at displaying images so crystal clear they resemble real-life paintings.
This new TV now sits beside its predecessor, The Frame, in Samsung’s art TV lineup. As with most follow-ups, The Frame Pro represents a major leap forward for the Art TV brand. At first glance, I noticed that this new Pro model is significantly slimmer than the previous Frame. This TV is simply beautiful. Its sleek, minimal design allows it to be mounted in any room, and it will look like it belongs.
This TV also supports the Wireless One Connection Box to plug in your devices and have the signal broadcast wirelessly. This is a great option because you don’t have to worry about questionable cable management or having cables run down your wall due to a lack of space. The Wireless One Connection Box can transmit its signal from up to 10 metres away, which is very generous, allowing the box and connected devices to be tucked cleanly into your entertainment unit.
“The Frame Pro screen comes equipped with an anti-reflection matte display.”
The Frame Pro screen comes equipped with an anti-reflection matte display. The room I was testing this TV in was dimly lit, so I turned on all the lights to see how well this feature worked. I was sitting roughly eight or so feet away from the TV, and with the lights on, I honestly didn’t notice much glare. Like the other TVs I tested during this trip, this was also a controlled room with optimal settings. I’d love to see how this anti-reflection technology performs in a well-lit room with natural lighting.
It’s always tough to gauge how these TVs will perform in real-life settings, but from what was set up, I liked what I saw. Like the tests I ran on the other TVs, I booted up Spider-Man: Across the Spider-Verse as my benchmark. The Frame Pro has a refresh rate of up to 144 Hz, and that was great to see while watching the movie. This allows for ultra-smooth motion and visuals when you’re playing games or watching your favourite movie.
Let’s pause on gaming for a moment. One thing I wasn’t able to fully test on this TV was gaming. The internet access in the room wasn’t strong, and cloud gaming performance was very inconsistent. In the Samsung hub, you’re able to download Nvidia’s GeForce Now, Xbox Game Pass and a few other apps to stream games. I was able to get a few rounds in on Overcooked 2, but more often than not, it was unplayable. Again, if I’d been able to plug in a console and play directly, I’m sure it would have been a great experience. But, sadly, for the scenario I was in, it wasn’t enjoyable.
When reviewing the QLED displays, I talked about the inclusion of the Samsung Art Store in the 2025 models. This allows users to experience more than 3,000 pieces of artwork from some of the world’s leading artists, museums and galleries—such as Jean-Michel Basquiat, Salvador Dali, The Metropolitan Museum of Art (MoMA) and Art Basel—all from the comfort of their own home.
I really enjoyed scrolling through the gallery on the other QLED displays, but the viewing experience on The Frame Pro was something I can only describe as feeling just right. When The Frame Pro is in Art Mode, it’s difficult to tell whether you’re looking at a TV or an actual piece of art.
In addition to this, through Samsung Vision AI, you’re also able to experiment with prompts and create generative wallpaper. Does this make you an artist? Absolutely not. But for the AI enthusiasts out there, it could be a fun feature if you’re into generating images to use as a rotating background.
“When The Frame Pro is in Art Mode, it’s difficult to tell whether you’re looking at a TV or an actual piece of art.”
The Frame Pro is a truly unique TV, but I have to say it isn’t for everyone. The Neo QLED display is great, and watching anything at 144 Hz is always a smooth viewing experience. That said, there are better Samsung TVs in this year’s lineup if you’re looking for more power and versatility.
The anti-reflection matte display works well in a controlled room, but again, I’d really need to see how it performs in natural lighting. I can’t recommend this TV for gaming, as I wasn’t able to plug in a console, and the scenario I was in didn’t allow for a great cloud gaming experience.
I can’t express enough how great the Art Store is and how expansive the collection of artworks really is. If you’re someone who fancies unique tech and has a visually aesthetic room for this TV, I would highly recommend it. Otherwise, it’s a very cool-looking TV with unique features tailored to art enthusiasts.
