Hype Machine: How eSports Keeps Fans Hooked
Cassandra Marshall
Aug 15, 2016
As eSports grow, so too does its promotional arm. eSports began as a grassroots effort of passion and competition, with competitors sleeping in vans and
Cassandra Marshall
Latest Articles From Cassandra Marshall
A Venue That Fits: Why Riot Needs to Think About Host Cities
Cassandra Marshall
Aug 1, 2016
When Riot Games announced that they were bringing the LCS to Toronto, Canadian fans responded by going nuts. It was an honour that they had
The Battle for PC Bang Supremacy in Korea
Cassandra Marshall
Jul 18, 2016
eSports is, at its heart, about competition. Players and teams clash against each other in a battle of wits, skill, and tenacity. While fans are
Closing the Gap: How the Competitive Patch Promotes Pro Overwatch
Cassandra Marshall
Jul 8, 2016
Overwatch has, since its launch, been weighed and measured as a potential eSports title. Even the initial announcement cinematic—depicting an epic battle between two small
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