During the Apple Keynote today, a wealth of information was unveiled for all of their major product lines.
Today, Apple brought all of its devices along for a keynote that showed off everything its newly announced devices are capable of. New devices to its iPhone line, Apple Watch, iPad, and even an upgraded Apple Fitness+ were detailed during the massive keynote.
The show kicked off with Apple CEO, Tim Cook, announcing what is coming to Apple TV+. Including a new The Morning Show season which airs on September 17, and critically acclaimed Ted Lasso receiving a new season. New original programming was also promoted during this segment featuring The Problem with Jon Stewart, Foundation, Swagger, Finch, and The Shrink Next Door loaded with A-list Hollywood talent, such as Will Ferrell, Paul Rudd, and Tom Hanks in feature roles.
Next, the Apple Keynote announced the new iPad, boasting iPad total growth has improved by a staggering 40% this year. The iPad features the Apple A13 Bionic chip, with a 20% faster performance in every aspect of the previous A12 chip. This makes the iPad 3x faster than the latest Chromebook. The cameras capture much better images, equipped with a 12-megapixel camera. “Center Stage makes video calls more engaging by automatically detecting people,” the speaker says. This is not just for conferencing or calling, recording and streaming works better due to this Center Stage integration.
With accessories like the second-generation Apple Pencil, note-taking will be even easier, and precision will be improved upon. Truetone adjusts the color of the screen in coordination with the temperature of the room, immersing the device in the user’s setting. iPadOS 15 ships with the new iPad, which is the easiest and fastest OS to date. The new iPad starts at $329, and a special school education edition starts at $299, available on September 24.
An all-new iPad Mini was announced, having all of the capabilities in a small and sleek design. At 8.3-inches, the screen is portable yet has a crystal clear display. Touch ID allows users to securely open their Mini easily. With a 40% jump in CPU and an 80% jump in GPU performance, the iPad Mini is the powerful tablet that could. Data transfers are now 10x faster, with the USB-C connective port.
Both cameras on the Mini have received notable upgrades, the cameras going to 12-megapixel, and the ability to record in 4k. The front camera also having Center Stage integration. Apple pencil second generation is fully compatible with the iPad Mini, and it connects by magnetizing to the side of the device seamlessly, keeping the stylish stylus charged and portable with the device. The iPad Mini starts at $499 available on September 24 also.
The Apple Keynote continued strong with an announcement of the next Apple Watch Series 7. Which adds new fitness integration. With nearly 20% more screen area than the Series 6, which maximizes the screen area without making the device bigger itself. The watch is 70% brighter than the Series 6, and quality of life improvements such as buttons have been enlarged and features more text on the screen at once than Series 6.
Durability has been notably improved, with a crack-resistant front crystal, is “swim-proof” with heightened water resistance with 18-hour battery life for all-day wear. With 45 minutes of charge time, the watch can go from 0% to 80% battery life. The Series 7 is also compatible with all previous band models from the Series 6. The release of the Series 7 is this Fall.
Integration with the new and improved Apple Fitness + makes this the go-to fitness band for Apple enthusiasts. With new capabilities and immersive options that will motivate users to stay active. With athlete voices to walk with, such as Carmelo Anthony gives a new perspective on fitness. Apple Fitness + will also release new workouts weekly and is openly available for users of all levels, from beginners to experts. With the new Apple Pilates and group workouts that allow users to facetime with up to 32 people at once, there is something to be had for everyone with Fitness+. A free 3-month trial comes with the purchase of any Apple Watch.
The Apple Keynote then introduces its new juggernaut device, the iPhone 13. With water resistance and the new durable ceramic screen makes this the most durable iPhone to date. With the standard iPhone 13 in the 6.1-inch display and iPhone 13 Mini in a 5.4-inch display, there are two size options for consumers to choose from. The display comes with the ability to have 28% more brightness than previous iPhones.
The powerhouse A15 Bionic chip is the most powerful chip in iPhone to date. A new 6-core CPU will make this iPhone “fly through big workloads” and promises to be 50% faster than competitors, with 30% faster graphics. Featuring the most advanced dual-camera system ever, a 12-megapixel camera, gathering 47% more light in photographs. The sensor captures more light and fine details with the new ultra-wide camera.
iPhone 13 brings cinematic mode to video capability, to capture cinema-style moments where the camera can hold focus on the subject, and transfer seamlessly by tapping the screen to shift focus from the multiple subjects in the frame. iPhone 13 works on 5G speed in more places than ever and is expanding to over 200 carriers. iOS 15 utilizes the strongest privacy system yet, by hiding your IP address. The iPhone 13 Mini starts at $699, and the standard iPhone 13 at $799. 128GB, 256GB, and 512GB memory options are available right out of the gate.
To conclude the Apple Keynote, the iPhone 13 Pro and Pro Max were shown off, with surgical steel bands resistant to abrasion. The front features a ceramic shield that’s the strongest screen glass ever for a smartphone, including the iPhone 13. ProMotion gives the most responsive, precise inputs for the Pro ever. With 120 FPS, it’s the fastest lag-resistant system yet, allowing gamers and artists to have seamless integration in projects with new graphical features.
Super Retina XDR display gives the most advanced display and color contrast yet. A new 77-meter telephoto camera that promotes the most advanced portrait photos, an ultra-wide camera and autofocus that can capture the most minute details, and a new wide camera, to improve photo quality in any situation, with all cameras featuring the brand-new night mode. The Apple Keynote showed a full cinematic movie captured exclusively with iPhone 13 technology and showed the capabilities of the new capture modes with stunning detail.
With the new ProRes Video, and new video coders and decoders you can record 4K video and edit video seamlessly. The iPhone 13 Pro Max has the longest battery life ever seen in an iPhone. iPhone 13 Pro starts at $999 and Max at $1099, with a new massive 1TB option for the Pro. Pre-orders open for all iPhone 13 models on September 17, with retail availability starting on September 24.
The Apple Keynote gave Apple users many new products to be excited about, as Apple promises to deliver the best quality in the industry to date.