Cooler Master opened Computex 2025 with a vision that connects industrial precision with personal creativity — cooling smarter, building better and thinking differently.
Cooler Master set the tone for Computex 2025 with a sweeping showcase at its Taipei headquarters, unveiling a unified vision that bridges enterprise innovations and consumer hardware. Under the banner “One Cooler Master – Where Cooling Drives the Future,” the company showcased a range of products designed to tackle the needs of AI workflows, while also empowering gamers, creators and PC builders with smarter, more customizable solutions.
CEO of Cooler Master, Jimmy Sha, emphasized the company’s integrated approach, stating: “Our structure allows ideas to flow in both directions – from the most demanding servers to the most expressive desktop rigs. Everything on display at our headquarters began as a problem we solved for an enterprise partner or a creator in our community. ‘One Cooler Master’ is about turning those lessons into products everyone can enjoy.”
Cooling was at the core of Cooler Master’s Computex announcements, where the company highlighted its engineering efforts to keep AI data centres, financial institutions and research facilities running cooler and quieter. Its new 3D vapour chamber cold plates and advanced liquid coolant distribution units promise to maintain optimal temperatures in mission-critical environments, reflecting Cooler Master’s longstanding expertise in industrial thermal management. With these industries constantly growing, this marks a smart move by the cooling giant and offers a glimpse at the technology making its way to the PC.
Cooler Master’s consumer lineup now benefits directly from its enterprise research, bringing the technology that keeps server rooms cool to home PCs while offering new ways to customize personal rigs. The new V Series air coolers, featuring 3DHP heat pipe architecture, bring server-class stability to mainstream CPUs. Updated fan and liquid cooling lines, meanwhile, offer smarter thermal control for gamers and content creators, ensuring high performance without excessive noise.
As is the case with many Cooler Master products, personalization was another central theme, embodied by the introduction of FreeForm 2.0. This design philosophy extends the company’s “Make It Yours” ethos, offering open-source resources and modular components that encourage user-driven innovation. FreeForm 2.0 now spans everything from high-performance PCs and pro-grade simulators to thermal solutions, giving users the freedom to express themselves and evolve their setups over time. The company emphasized this focus, and from the lineup it is bringing to this year’s Computex, it appears to be living up to the claim.
Cooler Master brought a range of products to this year’s show, with a few standout announcements that should excite PC builders everywhere. Having looked at the MasterFrame 600 earlier this year, Cooler Master is aiming to show what this new case concept can bring to the market. The case allows for internal and external modularity, supporting everything from showcase builds to production workstations. The series taps into a growing library of community add-ons, ensuring it remains adaptable to user needs. The Cooling X Pro tower system debuted as a showpiece, boasting dual CPU and GPU liquid loops, the X Silent PSU and the industry’s first quad 180 mm fan radiator with analog or LED performance gauges.
We at CGMagazine have loved past offerings in the QUBE series, and at this year’s show, Cooler Master is showcasing a more streamlined version with the new QUBE 500 Core. Cooler Master also refreshed its MasterLiquid Atmos II, a low-profile all-in-one cooler featuring a quieter pump and swappable top covers. Optional Flex-Kit modules allow for real-time system stats, lighting effects or enhanced VRM cooling, underscoring the company’s commitment to effortless customization. Also, the MasterFan Series returns with XT models featuring extra-thick 30 mm aluminum frames and, for the first time, aluminum blades, delivering stronger and quieter airflow for demanding builds.
Recognizing the importance of accessibility, Cooler Master launched the Elite Series at this year’s Computex—a suite of value-driven products designed for system integrators and budget-conscious builders. The Elite Case Series, including the Elite 302, 502 and 600 mid-towers, offers efficient airflow, tool-free access and support for modern hardware. The Elite Liquid 240 and 360 all-in-one coolers deliver accessible performance with pre-installed daisy-chain fans and customizable logos, making them ideal for entry-level gaming rigs and large-scale rollouts.
It was a wide range of products and announcements, but it’s good to see that even with the new focus on AI and enterprise, the brand isn’t forgetting its roots in PC gaming and enthusiast builders. As with all announcements of this type, we’ll be looking to provide reviews and previews of a range of the new products in the weeks and months to come.
Stay tuned to CGMagazine for more Computex 2025 coverage.
