Reddit has been a community resource since 2005, and it has just revealed its first game partner with League of Legends in promotion of the new Netflix show Arcane.
Reddit and League of Legends have a few things in common, huge communities, massive popularity, and dedicated fanbases. It’s only natural for these two behemoths to become a double-headed one with a partnership that promotes League of Legends’ Arcane, a new Netflix show, through the use of the forum site’s popular Avatar system, notably only available to members of the site.
The animated LoL series Arcane airs on November 6, so fans can show their support with the Avatar creations Vi and Jinx, available worldwide today, with more on the way to be released on a weekly basis as the characters are revealed on the show.
Reddit Vice President of Business Development, Jonathan Flesher said, “Through this partnership with Riot Games, we’re looking forward to seeing gaming and dedicated League of Legends communities connect with one another in a meaningful way. We love when people express themselves on Reddit, and we’re always looking for more ways to make it easier to join and become part of communities.”
Cross-Product Experiences and Partnerships Lead, Riot Experience (XP) at Riot Games, Brandon Miao said “The League of Legends community on Reddit has been one of the most active and vibrant homes for fandom throughout the company’s history, so it’s only right that we do something special for them,” including “We’re thrilled that Reddit has gone above and beyond making these avatars for all Redditors, and hope it introduces the magic of Runeterra to new fans.”
Avatars are a way for Redditors to have their personality projected onto their profiles by means of customization. The inclusion of Arcane characters allows users to showcase their fandom by equipping these small icons with gear from their favourite Arcane personalities.
With such an easy way to find exclusive avatar options, fans of Arcane can wave their Runeterra flags proud with their profiles.
Fans looking for more information regarding the Avatar Creator can visit the website here.