Toyota’s sponsorship will include, bringing behind the scenes content to fans as well as a number of additional broadcasting integrations and vehicle presence at the Blizzard Arena in Los Angeles. It seems like the sponsorship deal is only for the first season, but that may be subject to change in the future.
Toyota Vice President of media engagement, Steven Curtis said that the company is looking forward to be a part of the exciting first season. “We love the passion of eSports fans, and the goal of our partnership is to help take the Overwatch League and the fan
experience to the next level.”
Toyota joins brands such as HP and Intel on the list of sponsors for The Overwatch League thus far. It remains to be seen if the Overwatch League can sustain ongoing success and growth, but so far the future looks promising.
The Overwatch League’s second week continues tonight at 5 EST, with the Dallas Fuel taking on the Houston Outlaws in an all Texas matchup.
Don’t forget to tune in every Friday the Pixels & Ink Podcast to hear the latest news, previews, and in-depth game discussions!
CGMagazine is Canada’s premiere comics and gaming magazine. Subscribe today to get the best of CGM delivered right to your door! Never miss when a new issue goes live by subscribing to our newsletter! Signing up gives you exclusive entry into our contest pool. Sign up once, you’ll have a chance to win! Sign up today!