For over forty years, businesses have raced to adopt an ever-increasing array of technology to stay one step ahead of the competition. It began with the adoption of personal computers in the early 1980s and continues today with the widespread use of videoconferencing tools like Zoom and collaboration platforms like Slack. And all along, the key to success was to time that technology adoption for maximum effect.
But to do that, business leaders have to keep their fingers on the pulse of the technology world to discern what the next big thing could be. And that’s no small task. After all, the technology industry is known for pushing some questionable products from time to time. Fortunately, though, there are a few occasions when it’s clear that a particular type of business tech will soon be a must-have. And to help businesses stay ahead of the curve, here are the three business technology options to bet big on in 2022.
Employee Monitoring Technology
Although it’s a touchy subject — particularly for workers — employee monitoring technology is fast becoming a must-have for modern businesses. The reason is simple. Business success is as much about productivity as it is about innovation, and there are plenty of distractions that conspire to steal employees’ attention.
That’s where an employee tracker platform comes in handy. They give employers unprecedented insight into how workers spend their on-the-clock time. From simple time-on-task tracking to web usage monitoring, managers can see how employees use their time and look for ways to improve workflows. In that way, businesses can improve overall productivity and optimize their labour costs at the same time.
Social Selling Software
For better or worse, social media has taken a centre-stage role in marketing and sales operations for today’s businesses. But selling on social media isn’t simple. With multiple platforms to cover and different audiences and tastes on each one, maximizing social sales requires a great deal of attention and effort.
But there is technology available to help any business — from eCommerce and other eBusinesses to brick-and-mortar retailers — make the most of their social selling opportunities. The available tools can help with everything from audience targeting to post management and everything in between. And on top of that, businesses can take a mix-and-match adoption approach, building a custom toolkit of the best the field has to offer.
Digital Advertising Tools
Social selling isn’t the only way that modern businesses reach audiences online. They also do it by spending substantial sums on digital advertising across a broad swath of the digital landscape. But in recent years, marketing experts have started to advise businesses — and particularly small businesses — that digital advertising simply isn’t worth it.
But what those experts leave out is the fact that many of the businesses experiencing poor digital advertising outcomes aren’t using the latest in digital advertising tools. The fact is, today’s digital advertising landscape is crowded, cutthroat, and costly. And advertising platforms use AI-powered algorithms that tend to favour the businesses that spend the most money.
To cut through all the noise, however, businesses can and should arm themselves with the latest in digital advertising tools. They can improve their odds of a high digital advertising ROI by using things like AI-powered programmatic advertising tools, software to automate things like monitoring Facebook ads comments, and utilities to refine their sales funnels to make the most out of every ad click. Those that do will continue to thrive using digital advertising while the competition retreats from the market.
The great race to stay ahead of the technology curve isn’t something that any business can afford to lose. But to beat the odds, they have to prioritize their technology investments to favour the things most likely to deliver bottom-line value. And the three types of technologies detailed here represent perfect examples of that.
They can improve productivity, increase sales, and boost advertising ROI — all of which can have an immediate and pronounced effect on a business’s bottom line. And together, they represent the kinds of can’t-miss investments that businesses should be making. And that’s why they’re the technologies to bet on in 2022. Although the truth is they’re not much of a bet at all — they’re more like a sure thing.