Netflix House Philadelphia is a sight to behold, capturing the streaming giant’s franchises in ways that expand the brand and offer people a new kind of event space. After travelling on a day filled with cancellations, delays and changes, I finally made it to Philadelphia and had the chance to see the massive 100,000-square-foot venue Netflix has set up in one of the biggest malls in America. It was an experience, to say the least.
We all know Netflix as the place for all things streaming, with millions of people tuning into the app daily to watch a range of shows, movies and specials. But what many don’t know is that Netflix is also leveraging those franchises in unique ways. From sporadic pop-up spaces we saw in Toronto for Stranger Things to the Netflix Bites locations that have appeared around the U.S., this is a brand building a presence with some creative concepts. Netflix House Philadelphia, in the King of Prussia mall, is one of the biggest and most interesting yet.
Opening on November 12, Netflix House Philadelphia joins the massive retail landscape of the King of Prussia mall, offering an expansive, interactive venue that turns beloved shows into hands-on adventures. Designed as a permanent location for Netflix to showcase its many franchises, the 100,000-square-foot space is built for fans and curious visitors alike. Now a major feature of the mall, it gives Netflix a permanent playground that immerses guests in their favourite series and movies, right in the heart of Philadelphia’s most iconic shopping destination, and I have to say, Netflix is going all out to make it something worth checking out.
Walking through the doors, I didn’t know what to expect, but I certainly didn’t prepare for just how jam-packed with references the space would be, transporting visitors into the worlds of Netflix hits. The approach is simple: offer a mix of complimentary and paid experiences, from themed mini golf to interactive quests and virtual reality attractions, alongside food, drinks and exclusive merchandise. This blend keeps each visit fresh, mirroring how Netflix updates its digital catalogue. It’s a solid concept, one that offers a bit of everything for visitors to enjoy.
Stepping inside, guests are greeted with features designed to blur the line between on-screen fantasy and in-person fun. Areas themed to hit series like Bridgerton, Squid Game, One Piece, and Stranger Things invite exploration. It’s not just decoration — some experiences, like Wednesday: Eve of the Outcasts, have visitors solving mysteries at Nevermore Academy, while others, like One Piece: Quest for the Devil Fruit, challenge participants to assemble pirate crews and navigate interactive set pieces inspired by the show in an escape room–style quest that pulls you deeper into the world of the series. Top 9 Mini Golf offers nine holes, each with a live leaderboard and themed after a Netflix series, making for a playful twist on the classic sport.
Netflix House’s ever-evolving approach means new activities and installations regularly rotate, guided by what’s trending on the streaming service. With over 40 experiences launched and more than 10 million fans reached worldwide at various temporary pop-ups, this permanent venue is the next step in bringing that interactive energy to life on a larger scale. The Philadelphia site, much like future locations planned for Dallas and Las Vegas, is designed to be accessible, inclusive, and casual. Everyone, Netflix member or not, can wander through the venue for free, engaging with a combination of paid and complimentary attractions.
“The idea behind Netflix House is simple: take the passion people feel for streaming series and films and give them a place to experience it with friends, family and fellow fans.”
I’ve seen Netflix Bites locations in TikTok videos before, so the concept was familiar. If anything, that was one aspect I expected to see at Netflix House, but I didn’t realize how central the food area would be to the experience. The venue’s restaurant serves dishes inspired by fan-favourite films and shows, with playful menu items that echo on-screen moments. Whether ordering at a kiosk or table, guests find plates ranging from comfort food to inventive snacks, each reflecting the worlds created on Netflix.
During the event, we sampled several dishes from the menu, which is surprisingly wide-ranging — from snack food to pizza, pasta dishes and desserts — and thankfully, most were tasty, if a little indulgent.
Moving on from Netflix Bites, the on-site Netflix store packs its shelves with exclusive merchandise, collectible items and lifestyle goods connected to hit series, from One Piece T-shirts to Bridgerton mugs. For those looking to take a piece of Netflix home, this retail experience stays true to the venue’s spirit, featuring locally themed items as a nod to the Philly location. I was genuinely surprised by how much merchandise was on offer, with the store feeling similar to a Hot Topic or other themed retailer, though everything here focused on Netflix and its franchises. Sadly, none of the products were available for purchase during our tour, or I likely would have spent more than I intended.
Netflix House Philadelphia feels like more than a typical pop-up and seems ready to draw in fans as well as those simply looking for an event space with a unique twist. It’s an interesting idea, and one that could work well for the streaming giant.
Netflix House Philadelphia lists clear opening hours — 10 a.m. to 10 p.m. on weekdays, and even later on weekends — to fit around visitors’ schedules. Access is free, but some experiences, such as feature quests and VR games, carry modest ticket prices, generally starting at $15 and increasing for more elaborate interactive adventures. The setup aims to keep things casual, letting guests pop in for a bite, play a quick round of themed golf, or spend the day exploring immersive installations.
What’s even more interesting is that Netflix House is designed to adapt as new shows and movies are introduced on the platform. In an interview with Netflix Chief Marketing Officer Marian Lee, she explained their plans to bring new concepts to event spaces like Netflix House.
“There are 100 per cent shows that we know are going to be huge,” she said. “For example, we’ve announced that Greta Gerwig is working on a Narnia movie for us, and that comes out next Christmas in 2026. We already know that will be massive, so we can bet forward on things that we know will be popular. But there are things like K-Pop Demon Hunters where we didn’t know, and that allows us to be nimble enough to say, okay, this seems like a good experience to creatively develop and see if we can get there — and then get it inside some of these Netflix Houses over the next year.”
The idea behind Netflix House is simple: take the passion people feel for streaming series and films and give them a place to experience it with friends, family and fellow fans. Philadelphia’s King of Prussia now offers a space where the stories that capture millions on-screen are suddenly within reach — ready for newcomers to discover and regulars to make a tradition.
Leaving the space and driving back to the hotel, there’s no denying Netflix House is a unique concept — one that, oddly enough, works. As streaming and entertainment continue to merge with real-life experiences, Netflix House feels like the ultimate way to celebrate fandom in 2025. With creative partnerships, interactive technology and a steady lineup of new attractions, it’s poised to become a major stop for anyone in the area. And as Netflix expands the concept to more cities around the world, it offers fans a new and exciting way to celebrate the shows and movies they love.
Netflix House Philadelphia opens on November 12, 2025, at the King of Prussia Mall, and tickets are on sale now. Check out our TikTok or YouTube for videos of the brand-new space!
