AT&T Partners up with ESL to take eSports to a Whole New Level

AT&T Partners up with ESL to take eSports to a Whole New Level 1

Telecom giant AT&T has partnered up with eSports organization ESL on Sunday. Fans and attendees were in for a surprise when professional gamers duked it out in a game of Clash Royale at this year’s AT&T SHAPE Technology & Entertainment Expo.

“AT&T has certainly been an iconic brand in what most people see as traditional sports,” said Mark Cohen, the senior vice president for Global Brand Partnerships at ESL. “We just know the value they could bring to our events, our platform, the fans, the community and the esports athletes themselves. We’re just so happy to have them aboard.”

The assistant vice president for Corporate Sponsorships at AT&T, Shiz Suzuki, agreed on the value that eSports could bring to the company. Suzuki said it would give them the opportunity to reach a more diverse and younger audience.

Suzuki also discussed the future of mobile eSports, saying that the company sees the ability for gamers to have low latency and fast speeds, all the while be wireless and take their competitive gaming anywhere without being at a disadvantage.

SHAPE explored the convergence of technology and entertainment in an immersive way, as industry leaders and start-ups introduced attendees to their work. Attendees also got to discover the cutting-edge of content creation, as well as distribution in order to reach new audiences with speakers and other exhibits.

Next week at E3, AT&T plans to demonstrate their 5G technology at the ESL Arena. E3 will take place between June 12 and 14 in Los Angeles.

Liked this article and want to read more like it? Check out Jesse Cabral’s mobile gaming article.

Want to see more videos? Subscribe to our YouTube channel and check out the First 15: Fe, Monster Hunter World Beta: the Insatiable Nergigante, Dissidia Final Fantasy NT,  Star Wars Battlefront II, Sonic Forces + Episode Shadow, and  Super Mario Odyssey!

Don’t forget to tune in every Friday the Pixels & Ink Podcast to hear the latest news, previews, and in-depth game discussions!

Never miss when new CGM articles go out by following us on Twitter and Facebook!

CGMagazine is Canada’s premiere comics and gaming magazine. Subscribe today to get the best of CGM delivered right to your door! Never miss when a new issue goes live by subscribing to our newsletter! Signing up gives you exclusive entry into our contest pool. Sign up once, you’ll have a chance to win! Sign up today!

Latest Stories

cgm recommends holiday gifts for tech lovers 2022 985950

CGM Recommends: Holiday Gifts for Tech Lovers 2022

need for speed unbound xbox series x review 677252

Need For Speed Unbound (Xbox Series X) Review

cgm recommends best stocking stuffers 2022 536170

CGM Recommends: Best Stocking Stuffers 2022

world of warcraft dragonflights team takes us to the dragon isles 397614

World of Warcraft: Dragonflight’s Team Takes us to The Dragon Isles

10 decks to build in marvel snap 659173

MARVEL SNAP: The 10 Best Decks You Need To Try