To break into the field of custom computer builds, peripheral and component maker Corsair has purchased Florida-based PC maker Origin PC.
Origin PC is best known for its specialty designs, exemplified by the recent (not commercially available) “Big O”, a tower that combines every modern game console and a top-end PC into one device. Corsair said the purchase was part of a strategic play to offer more custom PCs to people making the switch from console gaming to PC gaming.
“With the gaming PC market continuing to expand as an increasing number of players make the jump from console to PC, we wanted to do more to reach customers in North America that prefer to buy, rather than build, their system,” Corsair CEO Andy Paul said in a statement.
Origin’s CEO Kevin Wasielewski also chimed in to say that the deal makes sense with Corsair’s increasingly aspirational hardware lineup. Corsair was recently among a handful of component makers to offer PCIe 4.0 solid state drives, and also moved into custom water cooling. Corsair clarified that Origin PC will continue to operate as a separate brand from its Miami office, and that no customer interactions will be affected. Corsair’s own PC lines will also be unaffected.
For those into top-of-the-line PCs, this is great news, as two of the biggest American names in that field are now working together to push their products further. We wait with baited breath to see what becomes possible as a result of this deal.