“Being an Ally Game Jam” Invites Game Developers to Create Innovative Video Games that Support Anti-Bullying and Build Ally Behaviors


The Museum of Art and Digital Entertainment and the Anti-Defamation League Co-Host Hackathon in Four Cities

[PRESS RELEASE] OAKLAND, CA (OCTOBER 17, 2017) – The Museum of Art and Digital Entertainment (The MADE), the first dedicated video game museum open to the public in the United States, together with the Anti-Defamation League(ADL), today announced that they will be hosting the “Being an Ally Game Jam,” a hackathon where video game developers come together to create new games and interactive experiences that teach empathy, and employ anti-bias and anti-bullying themes.

“Being An Ally Game Jam” Invites Game Developers To Create Innovative Video Games That Support Anti-Bullying And Build Ally Behaviors 1

The “Being an Ally Game Jam” events run from 7 PM on Saturday, October 21until 7 PM on October 22, 2017. The games developed will be due by 7 PM on October 27 on Game Jolt. The event will be held at locations across the United States, including Austin, TX; New York, NY; Oakland, CA; and Santa Barbara, CA.

With America currently as divided as ever and more people being targeted by bias, bullying and hatred, both online and offline, the goal of the “Being an Ally Game Jam” is to reinforce and encourage positive behavior towards others through video games. The games developed as part of this Game Jam will be a tool to help explore and illustrate what it means to be an ally — both for the people developing the games and for the people playing and spreading the word about them afterwards.

“Being An Ally Game Jam” Invites Game Developers To Create Innovative Video Games That Support Anti-Bullying And Build Ally Behaviors 2
During the Jam, developers will find creative ways to incorporate ADL’s six ways to be an ally into video games to illustrate how to be an ally to targeted communities. ADL experts will review the games based on if the behaviors are included, as well as creativity and playability. One chosen team will receive a $2,500 prize, an 8-week course in Unity or Unreal, membership in the International Game Developers Association, and be showcased at ADL’s Never is Now! summit in San Francisco on November 13, 2017. Additional prizes include a Nintendo Switch or SNES Mini.

In addition to the Museum of Art and Digital Entertainment, other partner organizations helping to promote this effort include Game Jolt, Playcrafters, Games for Change, and the International Game Developers Association. At ADL, the effort is being led by its cyber-focused Center on Technology and Society.

  • WHAT:        “Being an Ally Game Jam” (#allyjam)
  • WHERE:     Austin, TX; New York, NY; Oakland, CA; and Santa Barbara, CA
  • WHEN:       Saturday, October 21 at 7:00 PM to Sunday, October 22 at 7:00 PM
  • WHO:         Video game developers can sign up here to participate. Media are also invited to attend.
  • RSVP:        [email protected]
About the Museum of Art and Digital Entertainment

The Museum of Art and Digital Entertainment (The MADE) is a 501(c)(3) organization and museum dedicated to activities that engage participants with all forms of digital art and entertainment. It is the first dedicated open to the public video game museum in the United States. The MADE is based in Oakland, California.

About the Anti-Defamation League

The Anti-Defamation League was founded in 1913 to stop the defamation of the Jewish people and to secure justice and fair treatment to all. Today it is the world’s leading organization combating anti-Semitism, exposing hate groups, training law enforcement on hate crimes, developing anti-bias curricula for students, countering cyber-hate and relentlessly pursuing equal rights for all. Follow us on Twitter: @ADL_National.

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