CARSON, Calif., Oct. 22, 2015 (GLOBE NEWSWIRE) — New Age Electronics, a leading distributor of consumer electronics and gaming products and services and a division of SYNNEX Corporation (NYSE:SNX), announced today that it has joined forces with Razer™, a world leader in connected devices and software for gamers, to expand its award-winning gaming products to the US retail channel. The agreement covers a range of Razer products for PC and console gaming including its Blade gaming laptops, wearables, peripherals such as its mice, keyboards, headphones and controllers, and gear including its bags and cases. In Canada, Razer has an existing agreement with SYNNEX Canada Limited’s consumer electronics group.
Known for researching and bringing the best of the next generation of gaming products to retailers, New Age Electronics continues to keep its pulse on market trends to help meet the needs of today’s gamer, including the increasing number of PC gamers. According to Newzoo’s 2015 Global Games Market Report, the market for computer screen (PC/Mac) gaming will grow to $33.7 billion this year, representing 37% of the total global games market. The report cites that the total global games market will jump from $83.6 billion to $91.5 billion this year, an increase of 9.4% year-over-year. By adding Razer to its already extensive gaming line card, New Age Electronics now offers a complete, end-to-end gaming solution for all types of gamers in this rapidly growing market.
“As gamers continue to demand more in today’s marketplace, our team remains focused on finding high-performance, well-designed gaming products and accessories to deliver to the retail channel,” said Fred Towns, President, New Age Electronics. “By working with Razer, we are able to help more consumers – from the everyday to the avid gamer – find the PC and console gaming products that best fit their lifestyle and help take their gaming to the next level.”
Razer is known for its relentless pursuit of perfection in designing products for gamers, by gamers. The use of cutting-edge technology, extensive field testing, and constant fine-tuning has produced a line of award winning products, each created to give every gamer the competitive edge. Over the years, Razer has established itself as a lifestyle brand for gamers that connects with all gamers, regardless of age, gaming genre and console, by staying true to its mission, and continually delivering the best gaming experiences.
“We look forward to working with New Age Electronics to place our market-leading products into more stores where gamers like to shop,” said Bob Ohlweiler, Vice President of Sales and Marketing, Americas, Razer. “New Age has the reach and expertise to introduce our expanding lines into the ideal consumer market, including exciting new streaming devices and lifestyle-focused wearables and audio products.”
About New Age Electronics
New Age Electronics, a division of SYNNEX Corporation (NYSE:SNX), is a sales and supply chain solutions innovator that provides consumer technology (CT) manufacturers with a broad offering of logistics, distribution and remanufactured services. Extensive experience in the CT industry and a customer-centric approach has made New Age Electronics the provider of choice. New Age Electronics distinguishes itself with efficient operations and relentless focus on customer satisfaction. Founded in 1988, New Age Electronics is headquartered in Carson, California. For more information about New Age Electronics, call (310) 549-0000, toll-free (888) 234-0300 or visit the company’s website at www.synnex.com/nae.
About SYNNEX Corporation
SYNNEX Corporation (NYSE:SNX), a Fortune 500 corporation, is a leading business process services company, optimizing supply chains and providing outsourced services focused on customer relationship management. SYNNEX distributes a broad range of information technology systems and products, and also provides systems design and integration solutions. Concentrix, a wholly-owned subsidiary of SYNNEX Corporation, offers a portfolio of strategic solutions and end-to-end business services around customer engagement strategy, process optimization, technology innovation, front and back-office automation and business transformation to clients in ten identified industry verticals. Founded in 1980, SYNNEX Corporation operates in 25 countries around the world. Additional information about SYNNEX may be found online at www.synnex.com.
Razer™ is a world leader in connected devices and software for gamers.
Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for five years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.
Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.
Founded in 2005, Razer is backed by Intel Capital, IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer.
Safe Harbor Statement
Statements in this release that are forward-looking, such as product features and capabilities, computer screen gaming market growth and percentage of total gaming market, total global games market growth, gamers increase, and general success of the collaboration, involve known and unknown risks and uncertainties, which may cause the Company’s actual results in future periods to be materially different from any future performance that may be suggested in this release. The Company assumes no obligation to update any forward-looking statements contained in this release.
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